MILAN (ITALPRESS) – SBAM launches “The Oracle of Freshness”, the new social and digital campaign of AIR Action Vigorsol designed for Gen Z. With the claim “Someone is about to make you the deck”, the operation brings in the bars an interactive experience made of fun, irreverence and a touch of magic. Protagonist is the Yeti cartomante, a “bestiale” character ready to predict the level of “freshness” of the day to anyone who wants to interact with him.
A 360° campaign that develops on Meta, TikTok, Spotify and YouTube, with a dedicated site and an activation in bars, to bring the world AIR Action Vigorsol even closer to young people and their daily rituals.
“The goal was to support the bars with a B2B2C operation that intercepted the time of the morning, the one in which the boys really find themselves in the bars before the bell,” explains Gloria Barbera, Senior Brand Manager of Vigorsol.
“We thought that an oracle of the day was exactly the type of content that attracts at that specific moment. After that, we had to find the right key to doing it in an iconic, fresh and fun way,” adds Samanta Giuliani, Managing Partner of SBAM, creative super-powered agency by JAKALA.
– JAKALA Press Office Photos
(ITALPRESS).
