MILANO (ITALPRESS) – Kia launches the new project “Game. Set. Kia.”, an exclusive marketing activation that combines the passion for tennis to the innovation of electric mobility. The initiative, which will take place in the main Italian malls, offers participants the opportunity to experience a unique experience and win the prestigious Australian Open Hospitality Program.
An immersive and interactive experience. Those who visit the Kia stand will have the opportunity to test both electric models and traditional and hybrid power such as New Sportage and preview the New Stonic that will be introduced in our market at the end of this month of November. Those who will try on EV3 and EV4, 100% electric models, will be able to access the competition and participate in the Tennis Skill Challenge: a dynamic challenge in which, armed with racket and official ball of the Austalian Open Griffata Dunlop, will be able to test their skills on an interactive field equipped with LIDAR and LED wall technology, the game includes a countdown of 2 minutes to hit the most bears cage. Once you complete the experience and test drive, you will automatically access the option of being extracted and win one of the four pairs of tickets of the Australian Open 2026 Kia Hospitality package.
The prizes will be four packages for two people that will allow the lucky winners to experience an incredible trip to Melbourne and see the world’s great tennis champions closely. These are the dates and locations in which the competition will take place, from 15 to 30 November 2025: Noventa di Piave Designer Outlet (VE): 15-16 November. Designer Outlet Castel Romano (RM): 22-23, November. Scalo Milano Outlet & More (MI): 28-30 November. The winners will be drawn by 12 December 2025.
– photos: Kia Italia press office –
(ITALPRESS).
