ROMA (ITALPRESS) – Rome officially gave way to the Journey of the Milan-Cortina 2026 Olympic Flame, opening a path that for 63 days will cross Italy by joining territories, cultures and communities. As a Presenting Partner of the Trip of the Olympic Flame, Coca-Cola brings to the Italian cities a rich program of content that combines sports, music and sharing, transforming the expectation of the Olympic Games into a great moment of collective participation. Among the protagonists of the day Noemi, singer with a unique voice, able to convey with his songs strong feelings and empathy.
“The Journey of the Olympic Flame of Milan Cortina 2026 is a route that speaks of real connection: combines stories, territories and people, transforming the expectation of the Olympic Games into an experience that belongs to everyone. An extraordinary journey to make the entire country experience the Olympic values,” said Luca Santandrea, General Manager Olympic and Paralympic Winter Games Milano Cortina 2026 of Coca-Cola.
“Even thanks to the appointments that will animate Italy in these weeks, and to the theologians we have contributed to choose, we want to make it a moment of active participation, close to people, cities and their communities. From 1928 alongside the Olympic movement, Coca-Cola continues to believe in the power of sport as a universal language capable of approaching communities and inspiring new generations. We want every stage to be an opportunity to celebrate Italy in its authenticity, bringing energy, positivity and a collective sense of belonging.”.
– Coca-Cola press office photos –
(ITALPRESS).
