MILANO (ITALPRESS) – It has been a 2025 record for Pirelli innovation, thanks to the awards won in the tests and awards to Cyber Tyre technology, all assigned by independent agencies and specialized magazines. The new tyres of the P Zero, Belt and Scorpion families, in fact, obtained in the course of the year 27 podiums, including 15 first places, in the 34 comparative tests to which they participated. In particular, the products launched in 2025 for the global market, P Zero and Belt, both won the first step of the podium twice. The All Season SF3 belt also continues its cycle of positive results, with 11 wins last year.
In addition, the Pirelli Cyber Tyre technology has received four awards throughout the year in different countries of the world, confirming the key role of this technology in the mobility revolution towards a connected and increasingly secure future.
Among the products presented in the year just completed, the new P Zero, tyre for sports cars par excellence, arrived this year to its fifth generation, has achieved two wins: was elected the best among the ultra-high summer performances by Tyre Reviews and won the first position in the tests of the British magazine Auto Express, confirming the performance and safety features announced at the launch. Also the new Belt, summer dedicated to premium cars, from berlins to CUV, has recorded two victories – including Tyre Reviews – in addition to two podiums, demonstrating a perfect balance between safety and efficiency.
As for winter products, the P Zero Winter 2, Pirelli’s proposal to drive the most sporty cars in the cold season, has obtained, in addition to a podium, the victory at the tests of the historic Swedish magazine Teknikens Vàrld, in the winter tyre category not bolted through the streets of central Europe. These tyres, however, are among the most characterized by the presence of specialty, the Pirelli technologies that help to increase the benefits for the car, starting from the anti-driving technologies (Runflat and RunForward) up to those dedicated to reducing the rolling noise in the cabin (Pirelli Noise Cancelling System).
Under the lens of the market and the test of the magazines is confirmed the segment all season. Here in 2025 he dominated the Pirelli Cinturato All Season SF3, the most recent product update for medium and compact cars, which totaled eleven wins and three podiums in the comparisons he took part in.
“He convinced for his ability to position himself as the right way and to dominate all disciplines in safety,” said Autobild Sportscars in acknowledging victory, while, according to Tyre Reviews, “There is not much that this tire can’t do.”.
Scorpion All Season SF3, a product that extends the technical characteristics of the All Season SF3 belt to the needs of SUVs, launched in the last quarter, has already achieved a victory. The results obtained from the All Season SF3 range have earned Pirelli the titles of All Season Champion 2025 and Top Manufacturer of All Season Tyres, respectively from the German auto club, Automobilclub von Deutschland (AvD), and the prestigious German magazine AutoBild.
The Pirelli Cyber Tyre technology – the world’s first system, hardware and software, able to collect data from sensors in the tires and process them through proprietary algorithms, communicating in real time with the electronics of the vehicle – received four international awards over the year.
In the USA it was recognized as the most innovative technology in the tyre industry at the Autotech Breakthrough Awards; in France, at the eighth edition of the Automobile Awards, the first prize in the safety category was awarded; by the independent jury AutoBest, representing 32 European countries, has received the “SafetyBest Award”; Finally, the US market analysis company Frost & Sullivan has appointed Pirelli “Company of the year” for the innovative reach of Cyber Tyre, technology that “engages how digital systems are able to redefine even the traditional components of the automotive”, reads the motivations.
photo: press office Pirelli
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