ROMA (ITALPRESS) – La Lazio “continues with determination its path of industrial development and vertical integration of the processes of production and distribution of contents, consolidating the positioning of the club as Media Company evolved in the panorama of Italian professional football”.
In this strategic framework, the Biancoceleste company announces “the start of a proprietary project that represents a unicum in the national football system: starting from the next weekend 17-18 January, through the official digital ecosystem of Lazio (platform sslazio.it and official app), all registered users will be able to access free of charge the view of the official competitions played at home by the youth teams of Lazio, from the Under 14 until arriving at the Under 18, with production, direction and editorial commentary entirely made by the club. An initiative that introduces a structured, continuous and controlled model along the entire editorial chain and that makes Lazio the only Italian football company to independently produce and transmit the matches of its nursery, overcoming the traditional cover, limited to the Primavera competitions. A project that strengthens the valorisation of the Youth Sector also in the media, identity and development of the human capital”.
“This initiative – continues Lazio – represents much more than just a transmission: is an investment on the future, on the growth of young eagles and on the deep bond between Lazio and its community. For the first time, many young people will be able to experience the emotion of seeing and listening to their recounted matches, feeling the support of a wider audience, participation and close”.
“This project is a fundamental stage in the growth of our Youth Sector – explains the Director-General of the Lazio Youth Sector, Enrico Lotito –. Giving visibility to the daily work that takes place on the fields means recognizing the value of a system that puts in the center of formation, method and sense of belonging. The possibility to tell in a structured way the path of our boys strengthens the educational and sports responsibility of the club and creates a direct connection between the nursery, the families and the entire Lazio world. It is a vision that looks at the long time and accompanies the growth of young people, inside and out of the field. Special thanks go to our technical partner Gazzetta Regionale, who has supported this project with conviction since the initial stages, sharing its objectives and vision. The contribution of those who work alongside us is essential to continue to build a solid, modern Youth Sector and to the height of the ambitions of Lazio”.
For Emanuele Floridi, Director of Communication of the Club: “This project is a precise industrial step: Lazio is now a Serie A club that produces content, distribution and editorial value. After weeks of testing, we structured a proprietary model that allows us to tell our Youth Sector with continuity, quality and total control of the supply chain. We are talking about a project that involves over 150 club members, along with all the technical, health and organizational staff of the Youth Sector. It is a choral, everyday work, that is born from the field and that today finds a media dimension consistent with the importance of the path that these boys are doing. A heartfelt thanks goes to the sports director Angelo Fabiani and Stefano Mattiuzzo, head of the Youth Sector, who immediately believed in this vision, demonstrating openness, sensitivity and spirit of innovation. Without immediate and concrete sharing, the project could not have taken shape. This visibility is also a way to reward the sacrifices of the boys, families and all our staff, who day after day work with passion and dedication to grow the youngest, those who represent the sporting and human future of Lazio. Telling them means recognizing their value.”.
– Photo sslazio.it –
(ITALPRESS).
