MILANO (ITALPRESS) – Fondazione Milano Cortina 2026 and Enit S.p.A. have announced the signing of a strategic agreement aimed at enhancing the tourist promotion of the country in view of the next Olympic and Paralympic Winter Games. The collaboration aims to enhance the uniqueness and excellence of Italian territories before millions of spectators and tourists. Twenty years after the last winter edition in Italy, the Games report the country to the center of the international stage: Milan Cortina 2026 becomes the flywheel for a renewed narrative of a historical, cultural and landscape heritage unequal, amplified by the universal force of sport. “For over a century, Enit has been committed to strengthening the national tourism industry. In this context, the synergy with the Organizing Committee will foster the integration and promotion of tourism and cultural services on a national scale. Enit – emphasizes a note – will also support initiatives dedicated to some local excellence, pillars of the ‘Marchio Italia’ that will contribute to making the Olympic and Paralympic experience an unforgettable journey through the identity of the Country”.
“A partnership that represents an occasion of great importance for the story of Italy. The sponsorship of the event thus opens to an extraordinary opportunity of international visibility, allowing to bind Enit, the institutional system of the Ministry of Tourism, the Italian brand and the Italian platform.it to some of the main values of the Games: excellence, inclusion, sustainability and sense of national membership. In this context – the note continues – Italy is told not only as a host country, but as a global destination, capable of expressing quality, vision and attractiveness through the official channels of one of the most followed events in the world.” “The partnership between Milan Cortina 2026 and Enit is a strategic alliance for the future of national tourism – Andrea Varnier, CEO of Fondazione Milano Cortina 2026 -. Together, we confirm that the Olympic and Paralympic Games are an unequal global showcase, able to tell an innovative Italy, welcoming and deeply linked to its roots. It is a unique opportunity to consolidate a positive image of Italy in the world and generate a value legacy for the entire country system.”.
“The Olympic and Paralympic Games of Milan Cortina 2026 represent an unrepeatable opportunity for the whole country system, an opportunity for both social and economic growth and development, with tourism and sport to be a driving force for the territory. A similar event, worldwide, attracts international tourists from every continent. We are proud to support Milan Cortina 2026, trusting in the success of the event. Our observatory has noticed how in recent years, sports events have been among the major drivers of tourism, growing compared to the past, attracting tourists also from abroad and making known the pearls of our territory. We are sure it will be a success for our country”, the words of Alessandra Priante, president Enit S.p.A.
– photo press office Fondazione Milano-Cortina –
(ITALPRESS).
