TORINO (ITALPRESS) – Back to the FIAT Vertical Winter Tour 2026, the traveling event on the snow that for over fifteen years is a reference point among the Italian winter events. FIAT confirms its role as the title sponsor of the Tour, witnessing Brand’s commitment to supporting initiatives that enhance the territory, sport and entertainment, creating opportunities for open and inclusive meeting. The Tour touches nine ski resorts along the entire Alps, bringing on track a consolidated format that combines music, sports activities and entertainment moments within a dedicated and open to the public. An experience designed for a wide and transversal audience, in line with the FIAT values of accessibility, sharing and Italian style. Within the Sponsor Village, FIAT will host visitors in a space dedicated to 600 Sport, presented in special edition for Milan Cortina 2026 and Grande Panda. Here the audience will be able to test themselves with skill games and win exclusive gadgets. To evoke Olympic emotions, a curling board will also be set up, which will allow two players to challenge themselves at the same time, for an immersive and suitable experience for everyone.
You will not miss the test drive area, where fans will discover and try the FIAT range with particular attention to the New Grande Panda, 600 Sport edition Milan Cortina 2026 and new 500 Hybrid. A concrete opportunity to experience comfort, technology and design made in Italy. Radio Deejay is an average partner of the FIAT Vertical Winter Tour 2026, bringing its Talents to the stage of the Village and enriching the experience with quality content and animation.
FIAT Vertical Winter Tour 2026: Cervinia (AO) 28, 29 and 30 December; Bormio (SO) 24 and 25 January; San Martino di Castrozza (TN) 31 January and 1 February; Andalo (TN) 7 and 8 February; Prato Nevoso (CN) 14 and 15 February; Alleghe 21 and 22 February; Tarvisio (UD) 28 February and 1 March; Pila (AO)7 and 8 March; Canazei (TN) 14 and 15 March.
– photos: Stellantis press office –
(ITALPRESS).
