by Stefano Vaccara
NEW YORK (ITALPRESS) – The Italian Institute of Culture in New York inaugurated the exhibition “Photos of Italian fashion: from the 1950s to today, Italy dresses international cinema”. Designed and curated by Stefano Dominella, Honorary President Maison Gattinoni, the exhibition, which opens just a few days from the evening of the Oscar awards in Los Angeles, tells the deep link between cinema and style and shows how the big screen has contributed to internationalizing Italian fashion, transforming it into one of the most recognizable images of Made in Italy in the world.
“Moda e cinema – says Claudio Pagliara, director of the Italian Institute of Culture in New York – are two very important sectors of Made in Italy and, somehow, this exhibition talks about both. The Italian fashion has also been internationalized thanks to Cinecittà: since the 1950s the main American actresses have acted here in movies then become very famous, contributing to make our fashion what is today. Today it represents an area of about 95 billion euros of turnover. For this reason, the Italian Institute of Culture is essential to promote it.”.
“We will see, for example – Dominella emphasizes – the clothes of Audrey Hepburn in War and Peace, those of Lana Turner in The Mirror of Life. And then Sophia Loren, Scarlett Johansson and Demi Moore. In short, we can say that the Oscars won’t win only with acting, but also thanks to the Italian fashion genius, who manages to create for actresses such a strong and extraordinary image that, even after years, remains powerful and memorable”.
The exhibition presents 40 dresses signed by famous couturiers, designers and Italian ateliers, worn by actresses and personalities who entered the international imagination. From the iconic post-war names to the most contemporary figures, the exhibition reconstructs a story in which Rome, Cinecittà and Hollywood intertwine in the birth and affirmation of Made in Italy. Locandine, trailer, scene photos and archive materials complete the exhibition, giving the visitor the continuous dialogue between cinema and tailoring.
Among the present at the inauguration, also the general console in New York Giuseppe Pastorelli and the scholar of the history of Fashion & Cinema of the City University of New York, Eugenia Paulicelli.
-photo x09/Italpress –
(ITALPRESS).
