GAYDON (INGHILTERRA) (ITALPRESS) – Defender, British brand synonymous with adventure, has announced that we save the bear – an association in Abruzzo committed to the protection of the brown bear of the Marsican – is the winner of the first edition of the Defender Awards. The initiative, launched in April 2025, was created to recognize and reward the heroes of conservation and humanitarian commitment, active locally. The association of Abruzzo, winning the Defender Awards in the category “Defenders of the Wild”, won a Defender 4×4 in support of its activities for two years and a fund of 120 thousand euros, available in two years, and training support by experienced professionals. In addition to the Italian one, the winners of the six other participating countries were announced: United Kingdom, France, Australia, Japan and South Africa.
The Defender Awards represent a world investment of £1 million and consolidate a commitment of the long-standing brand, in favor of humanitarian and environmental causes, continuing a tradition that has seen the company for 70 years alongside the British Red Cross and for over 20 years alongside Tusk, the conservation agency in Africa. The winners were chosen by an international jury of experts. Mark Cameron – Managing Director of Defender – and the conservation biologist Dr. Moreangels Mbizah – founder of Wildlife Conservation Action – presided over the panel. Applications have been evaluated on the basis of adherence to the category of membership, the impact of the project, the level of innovation in the operations and the contribution that a Defender 4×4 can make to the performance of the activities.
“The selection of initiatives from an incredible rose of 56 global projects has not been easy, but we believe that the winning projects represent the most humanitarian heroes and conservation around the world, able to face the impossible daily. We look forward to seeing the impact of the Defender Awards on these exciting projects and achieving new goals,” said Mark Cameron, Managing Director of Defender. Defender is a brand led by a unique purpose, with a long tradition of supporting humanitarian causes, beginning with the first Land Rover Series in 1948.
The winners, who will act directly to alleviate suffering or promote a positive change, express Defender’s commitment to supporting heroes who face challenges every day. “Ciascun winner will make a tangible change on the planet and embodies the true Defender spirit. We hope to progress and achieve new goals thanks to Defender’s support for a more positive impact in the world,” added Moreangels Mbizah, Co-President of the international jury.
photo: JLR Italia press office
(ITALPRESS).
