ROMA (ITALPRESS) – Road accidents are not only a fatality. Often, behind a left, there are wrong behaviors that can involve all users of mobility: motorists, bikers, pedestrians and cyclists. On this assumption is based the new campaign that the Automobile Club of Italy is about to launch, on the occasion of the World Day of Victims of the road next November 16. The initiative comes through eight images of strong emotional impact and clear message, accompanied by the slogan “Do not call it an accident. It’s your choice.”.
This is to underline the need for a paradigm change also linguistic in addressing the problem of road leftfulness, stressing with greater force and clarity how dangerous behaviors of each – regardless of the means it uses – often create conditions that originate accidents.
The project will be developed both on the social channels of ACI and through the dissemination of posters that will be present at all provincial ACs. A capillary distribution that will allow, in the intentions of the organizers, to reach as many people as possible.
“The data on the leftfulness recently published by ACI and Istat confirm that there is still a long way to go on the path of awareness to put a stop to accidents. The Automobile Club of Italy will never stop fighting to contribute to this serious problem.” So commented on the start of the campaign the Extraordinary Commissioner of ACI, General Tullio of the Seven. For the Honorable John Baptist Tombolato, sub commissioner ACI, “every step in the direction of greater awareness on the road is a step in the right direction. It takes a common effort of all the actors of this sector.”.
For his part, the elected president of ACI, Geronimo LaRussia, confirmed: “ Road safety is a conquest that is built over time, with awareness and responsibility. Even the words count: changing the language means changing the culture of security. This campaign calls each of us to a concrete, daily and indispensable commitment, that for life.”.
photo: ACI printing office
(ITALPRESS).
