ROMA (ITALPRESS) – Today at the Palazzo dei Congressi, the XXII edition of the Day Hotel, the historic event of Federalberghi Roma, which for more than twenty years ideally inaugurates the year of tourism, comparing operators of the sector and institutions. After the presentation of the program of the event by the Director of Federalberghi Roma Gianluca De Gaetano, the event was opened by the institutional greetings of the Mayor of Rome Capital Roberto Gualtieri, who followed the Round Table “The tourism that will come. Driver, vision, new routes. Are we at the dawn of a real New Deal? ”.
The first part of the Round Table, dedicated to “The national scenario”, saw the participation of the Minister of Agriculture, Food Sovereignty and Forests Francesco Lollobrigida, President of Federalberghi Roma Giuseppe Roscioli and President of Federalberghi Bernabò Bocca. The second, dedicated to “The territorial scenario”, saw on stage the Aldermen to the Tourism of Rome Capital Alessandro Onorato and the Lazio Region Elena Palazzo, the President of Federalberghi Roma Giuseppe Roscioli and the President of Confcommercio Roma Pier Andrea Chevallard. To moderate the debate was the Vice Director of LA7 Andrea Pancani. During the Round Table, also on the basis of the analyses and data provided by the Head of Destination Management of Airports of Rome, Diego Giannone, and the Regional Director Southern & Western Europe Sales STR, Samantha Mardkhah, were presented the forecast 2026 and the forecasts for the post-Jubilee year.
The work continued in the afternoon session with the meeting/ debate ‘Restoration in the hôtellerie: from strategic lever accessory service. Innovations and strategies to strengthen the brand identity and enrich the customer experience, which saw the President of Federalberghi Roma Giuseppe Roscioli confront Chef Carlo Cracco and Antonello Colonna. To moderate was the journalist Belinda Bortolan. In addition to that of its main sponsor Intesa Sanpaolo (whose Regional Director Lazio and Abruzzo, Banca dei Territori Division, Roberto Gabrielli presented in the plenary room ‘The solutions to support the tourism sector’), the Hotelier Day 2026 saw some 100 companies sponsoring the hospitality industry.
Thanks to the organization of special Business Speed Dates, among supply companies and hoteliers, the event also had character B2B this year. Forecast 2026 for the Capital of STR and airports of Rome The forecast 2026 section of STR surveys indicates a slight increase in the trend compared to 2025 of the main parameters, according to a physiological trend of stabilization for the Capital after the numbers in net and constant rise recorded in the last seasons. According to the forecasts, the annual average of employment will be attested to 73,25% (up by + 0.55%), with an increase compared to last year of the average daily rate (Adr) of + 0.2% and the relapse per room (RevPar) of + 0.75%. Great news comes from airports of Rome. In 2025 Leonardo da Vinci registered over 51 million passengers, with an increase of 2.1 million compared to 2024. With 100 operating airlines, more than 240 direct destinations and connections to 80 countries, Rome Fiumicino is one of the ten most connected airports in the world.
2026 is a year of further expansion, both on intercontinental routes and on the European network. On the long run, North America will continue to grow through greater diversification of links. The words of the President of Federalberghi Rome
For the President of Federalberghi Roma Giuseppe Roscioli on 2026 is positively expected: “With the success of the image of the Jubilee, the constant succession in Rome of events of call and the achievement of quota 70 structures 5 stars, number still destined to increase, the Capital has laid the foundations for a decided tourist and economic development. It is normal for the strong growth of the past seasons to follow now a settlement of the market, but this is the time to harvest the fruits of the great synergistic commitment made by operators and institutions. As expected, in terms of profitability the religious flows did not reward the hotels, but after the Holy Year the city is ready structurally and from the receptive point of view to welcome a different tourism of superior range – he explains -. The performances of Fiumicino and the success of our food and wine, enhanced by the Unesco recognition of Italian cuisine as a World Heritage Site, must be considered fundamental taxes for that qualitative leap towards the destination status from high spending tourism that for years we have placed ourselves as an objective for the Capital of Italy. Also for this reason, we are confident that the parliamentary process for the reform of Article 114 of the Constitution concluding positively with the consequent allocation to the city of the Status of Rome Capital, which would allow it to count on certain and structural resources, guaranteeing finally legislative powers in the matter of tourism”.
– Photo Federalberghi Roma –
(ITALPRESS).
