MILAN (ITALPRESS) – The Fabbrica del Vapore of Milan has returned to light with a overwhelming DJ set powered by Alfa Romeo signed by Samuel (L3UM4S), frontman of Subsonica, which has made the fourth appointment of the m2o Morning Club, the new format that is redefining the way of living clubbing and urban sociality.
On this occasion, Alfa Romeo was also the main sponsor of the event, confirming its ability to dialogue with contemporary languages and creative communities that live music as an identity and authentic experience, sharing values of energy, innovation and passion. Designed by Radio m2o, the new format offers an experience of morning soft clubbing, a different way to meet and live music in a bright and informal context, where energy, well-being and sociality meet in a contemporary dimension.
The Sunday events cycle – scheduled from 10.00 to 15.00 – is aimed in particular at Gen Z and the Millennials who seek new ways of enjoying dance music, alternatives to traditional nightlife. Within this project, which redefines the codes of entertainment, preferring daytime, balance and a more conscious sociality, Alfa Romeo brings a vision of mobility consistent with these values, exposing the Junior Hybrid Edition Milan Cortina 2026, which becomes an integral part of experience, not only as an object of design and performance but as a symbol of a different way of living the city, made of movement and positive energy.
Yesterday the spotlights of the Fabbrica del Vapore turned on Samuel, the iconic voice of Subsonica and the central figure of the Italian electronic scene, which brought on stage an intense and engaging DJ set. Artist capable of crossing three decades of music while maintaining a strong sound identity, Samuel represents that creative energy that made Subsonica one of the most influential groups of the Italian music scene. Its presence has created a direct link with another recent initiative that sees Alfa Romeo alongside the Turin band as the Official Mobility Partner of the tour “Cieli su Torino 96 26”, scheduled from 31 March to 4 April – event sold out – at the OGR in Turin – with which the group celebrates 30 years of activity.
Finally, it should be remembered that these collaborations are part of a broader path, in which Alfa Romeo is increasingly close to the world of music and new urban cultures. The brand was in fact Mobility Partner of C2C Festival 2025 – one of the most important avant-pop music events in Europe – and continues to support projects capable of intercepting new languages and lifestyles. Among them is the m2o format Morning Club, which is part of the project “Fuori Massena” with which Radio Deejay, Radio Capital and Radio m2o come out symbolically from the studies of via Massena to meet the public live through a series of shared events.
It is precisely through initiatives like these that Alfa Romeo expresses its own sports and cultural DNA, dialogue directly with the new generations.
photo: Stellantis print office
(ITALPRESS).
