ROMA (ITALPRESS) – On the occasion of the Italian Grand Prix of Formula 1, Alpine opens a special week dedicated to its vision of performance, innovation and automotive passion, through two appointments that connect the world of competitions and that of road sports cars. On the evening of 3 September, a preview of the new spaces of the Atelier Alpine Milano was held, which will be expanded in the coming months to offer an even more welcoming, convivivial and immersive environment for fans, customers and members of the Alpine community. By the end of the year the Alpine Atelier will be enriched by a new catering area in partnership with Cantun Bakery & Bistrot, a Milanese reality that offers a sensorial and convivivial experience fruit of the passion for hospitality and craftsmanship that distinguishes their food and beverage proposal. An evolution that confirms the role of the Atelier as a place of meeting and sharing, a point of reference able to fully express the values of the brand and its presence in the heart of Milan. The expansion of the spaces was born with the aim of strengthening the experience offered by the Atelier, transforming it more and more into a house for motorsport enthusiasts and models of the Alpine 100% electric range as well as a point of reference for those who want to live the brand beyond the only product. The program of the week is enriched with the possibility to live the passion of the car in the first person thanks to the Alpine range available for test drives, the possibility to try a special professional driving simulator and live viewing of qualifications and Monza GP for all fans of F1. An exclusive meeting dedicated to Formula 1 During the evening there was also an exclusive meeting, entitled “Born to Race, Built to Dream”, to tell the deep innovation cars that unites the range The protagonists of the meeting were Flavio Briatore, Team Principal of the BWT Alpine F1 Team, and the two official drivers of the team, Pierre Gasly and Franco Colapinto. During the comparison, the key themes of the Formula 1 season were discussed, the evolution of the team, the future prospects of Alpine in motorsport and the contribution of drivers in the development of performance on track. It has been dedicated ample space also to the dialogue between track and road, central element of Alpine identity. Through the direct experiences of Pierre Gasly and Franco Colapinto, the public has been able to discover how technologies, driving sensations and know-how developed in motorsport are applied in the cars of the Alpine range, from A290 to the new A390. From Monza race to Alpine modelsThe Monza weekend is one of the most significant stages of the Formula 1 season and is the ideal setting to tell Alpine philosophy: a continuous contamination between competition and product that feeds innovation, performance and driving emotion. With the opening of the new spaces of the Atelier Alpine Milano and with the presence of the BWT Alpine F1 Team on the weekend of Monza, Alpine confirms its ambition to build an ecosystem in which passion sports, technology and culture of the car can meet and develop together.
– Alpine press office photos –(ITALPRESS).
