MARANELLO (MODENA) (ITALPRESS) – On Feb. 18, on the occasion of the birthday of the Founder of the Maranello-based company, the Enzo Ferrari Museum in Modena inaugurated and opened to the public the new “Supercars” exhibition: a visually striking exhibition itinerary, completely renewed in experience and content.Once again, the Enzo Ferrari Museum in Modena offers the public of fans and enthusiasts of the Prancing Horse the opportunity to access a usually inaccessible company area: today the doors of the Ferrari Archives open, a heritage cultivated in a forward-looking way since the company’s founding in 1947 and nurtured constantly over time. A treasure chest of memories, a silent custodian that holds the indelible traces of the past and unveils in an unprecedented way the creative process that gave birth to unparalleled automotive masterpieces.Today, this hidden treasure is partially unveiled to the public through content digitization and interactivity, offering visitors to the Enzo Ferrari Museum a privileged look at the evolution of the Company that wrote unforgettable pages in the history of motoring. The exhibition’s magnifying glass is focused on the Supercars, the models that have represented milestones in the history of Ferrari and beyond, excellence at the highest level, custom-built cars that embody the highest standards of technological research.At the heart of the exhibition are five interactive and multifunctional Digital Islands, one for each Supercar, which allow visitors to discover the details and connections that enabled the development of these cars: a selection of about 2,000 pieces including photographs, videos, drawings, documents and publications from the Ferrari Archives and now digitally searchable.In addition to the exploration of the digitized Archives, the visit is made dynamic and captivating thanks to the combination of a series of thematic and interactive experiences that, for the first time at the Ferrari Museums, integrate into the narrative path activities of a more playful nature designed for both adult audiences and children. A dynamic journey through time from the 1980s to the present day designed to make the experience ever more engaging.Protagonists of the display and interactive path that will involve visitors, the Ferrari Supercars that will be flanked by preparatory models and EVO versions of the same: Ferrari GTO (1984) – The first limited series granturismo model derived directly from the racing experience. Ferrari F40 (1987) – The legend, a berlinetta with competition DNA, designed by Pininfarina and built with extensive use of composite materials. Ferrari F50 – (1995) The highest meeting point between a single-seater and a granturismo. Aesthetics at the service of aerodynamics.Ferrari Enzo – (2002) – An extreme technological synthesis in homage to the Founder of the Prancing Horse in the year of dominance in Formula 1. LaFerrari – (2013) The first Ferrari road car closest to a racing car, the first with Hy-Kers hybrid powertrain, designed by the Centro Stile Ferrari.The pinnacle of the exhibition is the F80, the new Supercar launched in October 2024 that will be presented at the Museum with an unprecedented dynamic narrative and that, for the first time, will show during the opening period of the exhibition the pieces that represent the evolutionary process that anticipates the finalization of a model. From the muletype to the avanserie prototype to the latest styling model, pieces that will go on to make up the “archive of tomorrow” with the latest addition to the Maranello marque, thus continuing to feed the extraordinary heritage of the Ferrari Archives for the future of the company.The Ferrari Museums continue to enjoy ever-increasing interest from fans and enthusiasts of the Prancing Horse, so much so that in 2024 the Ferrari Museums in Modena and Maranello recorded a new record number of visits with more than 850,000 visitors.The “Supercars” exhibition will be on view at the Enzo Ferrari Museum in Modena until February 16, 2026.
– Ferrari press office photo –
(ITALPRESS).
