MILAN (ITALPRESS) – Financial education has always been a topic of fundamental importance for Banca Mediolanum, which intends, through a new project, to provide the skills needed to make informed and conscious financial choices for the maintenance of individual and social well-being.”CosaConta,” Banca Mediolanum’s new ecosystem, which will be launched on Nov. 6 with the intention of making financial education widespread and accessible for all audiences, in support of the advisory and guiding action that characterizes the figure of the Family Banker, is born. “CosaConta: understand money, build your future. Sound financial knowledge is the first step to planning a better future. This certainty underpinned the choice of naming this project, which aims to promote financial literacy, forging informed citizens capable of orienting themselves among different alternatives, aware of risks and opportunities in making decisions on the economic-financial front, investments, protection and responsible management of money,” says Gianni Rovelli, Director of Communications, Bank Marketing and Digital Channels. “This new digital space proposes, once again, the figure and grammar of our communication, that of the bank that puts its face to it. Drawing on our internal heritage, the direct voices of the Bank, clear, concrete and engaging multimedia content will be launched and distributed across multiple channels,” he adds.With the aim of learning, understanding and inspiration, the project will be articulated through three macro-families of activities: information, training and edutainment.The first available will be information, which will be developed both on the website cosaconta.bancamediolanum.it and on Banca Mediolanum’s social properties, through content such as pills, articles, videos and podcasts.In addition, from March 2025, a training platform will be made available, aimed at the in-depth study of crucial issues, through the use of online courses created and certified by Mediolanum Corporate University, the educational institute and place of custody and transmission of the company’s knowledge, culture and values.Entertainment initiatives, including events with educational paths, will then be developed and integrated, on topics such as family budget management, savings, and the importance of planning and diversifying one’s financial choices.
– Banca Mediolanum press office photo –
(ITALPRESS).
