MILAN (ITALPRESS) – A little more than a year after its launch on the Italian market, Blackcircles.it, a multi-brand company of the Michelin Group, takes an initial stock of 2024 and looks with ambition to 2025.2024 represented the first real year of activity for Blackcircles.it on the Italian market, and sales exceeded estimates by 15 percent. Contributing to this performance are several factors, “including the presence of a solid customer service and the possibility for users to buy tires with fitting service included at a network of about 1,000 partner garages throughout Italy, an aspect that distinguishes the brand. The quantity and quality of brands and items available have also been influential,” stresses Blackcircles.Emanuele Quattrin, managing director Blackcircles Italy, comments, “We are proud of the results achieved so far as launching a startup is always a challenging operation. The excellent reception by Italian consumers to our offer (www.blackcircles.it) was not expected. The positive reviews on Google Reviews and Trustpilot confirm that consumer trust is well answered and indicate to us that the path we have taken is the right one. The goal is to continue double-digit growth in 2025 as well. “Blackcircles is setting ambitious goals for 2025: increasing the number of partner workshops to offer an increasingly widespread and efficient fitting service; improving the consumer journey on the website, making the shopping experience even easier and more intuitive; and growing sales, with the goal of improving on 2024 results to further strengthen its presence in the Italian market.In 2024, the European tire market rebounded, with sales up 5 percent year-on-year. In particular, “All Season” tires posted +16%, while winter tires grew by 7%. In contrast, sales of summer tires declined slightly by 2%. This trend confirms a growing demand for versatile all-season solutions.Digital also continues to change buying habits in Italy.In fact, 53 million people, corresponding to about 90 percent of the population, use the Internet and 71 percent are active on social media.Blackcircles says it is “ready to strengthen its digital presence by offering users a buying experience as simple as a click.”
– photo press office Blackcircles –
(ITALPRESS).
