MILAN (ITALPRESS) – In a phase of strong complexity for the international tourism sector, marked by geopolitical tensions in the Middle East and the operational criticalities that are affecting the Gulf and the Emirates, Bluvacanze accelerates the strengthening of its organizational structure with the aim of consolidating the direct relationship with the traveler customer and with the consumer and industrial communities of travel.
The group expands, in fact, the team dedicated to the new Leisure & End Consumer area, a strategic division that is born with the aim of understanding, serving and monetizing the relationship with the final consumer through models O2O (online-to-offline) and an integrated ecosystem between physical, digital retail and industry partnerships. The division integrates the activities already presided over in the Welfare and Conventions by Lorenzo Mazzucchelli, and develops further with new entrances and with the strengthening of the already operating team.
Among the new entries, Marta Ferraro – Corporate Digital Communication. As part of the group with the task of developing and coordinating corporate digital communication activities, Ferraro will take care of the institutional management of social media, relationships with digital printing and the group’s online communication projects. His work will be oriented towards the construction of a more direct and continuous dialogue with the public of travellers and with the digital communities of tourism. Marta Ferraro has matured, among others, experiences in Rai News 24, Fanpage, Il Mattino and Il Messaggero as well as having curated international newsletters dedicated to communities of millions of readers. He will now take his experience in the Corporate Communication team led by Paola Baldacci.
Another new entry is Diego Word – Manager Direct & Online Sales (Retail). It takes responsibility for the development of direct sales and conveyed products through leisure online channels. Its scope includes coordination of direct retail sales, integration of digital channels with the network of direct network agencies and optimization of conversion logic and pricing. A long militancy in tourism, of which the last 6 years in the Sales area of Alpitour, represent the professional base on which Diego Word will build his new role.
And again: Mia Hezi – Head of Leisure Marketing, Partnerships & Events. It will guide strategic marketing activities aimed at creating value through industrial partnerships and brand activation initiatives. Its role will be central in the development of cross-selling projects between the business units of the group, in the construction of events and initiatives with partners and in the generation of funding from co-marketing agreements. His studies, his international experiences and highly qualified relationship roles, such as his current presidency of Visit USA Italy, led Mia Hezi to be the ideal candidate to play this strategic role.
Another new entry Bruno Sottini – Head of AIP Network Development. Sottini joins the group with the task of leading the strategic development of the network of participating agencies (AIP). Its activity will focus on the scouting of high-quality independent agencies, on the presentation of the Bluvacanze model and on the entrepreneurial evaluation of new entrances in the network. Bruno Sottini, who has a long experience in tourism, both in distribution and in tour operating and in business management, will bring his knowledge of supply chain to support entrepreneurs who will want to enter as protagonists in the Bluvacanze project.
The new structure is part of an organization already presided over by experienced managers such as Claudio Busca, Antimo Russo and Raffaele Caiazzo, who continue to lead respectively the activities of government of retail, the management of the AIP network and the development of affiliated networks. The goal is to build an increasingly integrated structure between physical, digital and relational channels, able to enhance the broad customer base of the group and activate new synergies with industrial partners, brands and consumer communities.
“In a phase of strong international instability – explains Domenico Pellegrino, CEO of the Bluvacanze Group – we believe that the strategic response is not to reduce organizational capacity, but to strengthen it. Tourism lives in relationships and trust: for this reason we are investing in a structure dedicated to the relationship evolved with the final customer, integrating physical and digital channels and developing new models of collaboration with industrial partners and community travelers. Our goal is to build an O2O ecosystem where the value of consulting agencies joins the power of digital platforms and partnerships.”.
– Photo press office Bluvacanze –
(ITALPRESS).
