TORINO (ITALPRESS) – “The goals for the future are many. We want an even stronger distribution network that builds long-term strategic industrial partnerships, an innovative, specialized and sustainable tour operating and an innovative Cti technologically, able to create added value for its customers.” These are the horizons indicated by Domenico Pellegrino, managing director of the Bluvacanze Group, who this weekend met for the annual convention in the localities of La Thuile and Courmayeur, in Valle d’Aosta. The claim chosen for the event is “Come Together”, inspired by the opening track of the Beatles album “Abbey Road”. The appointment has put together the main legal entities: Cti – Cisalpina Tours International (for business travel and travel managers), Bluvacanze, Vivere&Viaggiare and the Blunet pole (for young generations) and Going (tour operator B2B for tailor-made tourism products). Inside the Courmayeur icehouse, the blue was the dominant colour. “A system of values that are our dna, our way of placing us on the market and between partners with sobriety, commitment, discipline, care, respect and loyalty – said Pellegrino – We have become an ambitious company that has begun to internationalize: this because we believed in the group and are in few to do so: we invested while others cut, we innovation while others defended, bringing change.”.
All this is part of a context, the European one, extremely dynamic in which 2 thousand billion tourist consumption is counted and where business travel is expected to grow from here to 2028 by 23%. “The business models evolve every day, who is open to innovation wins, for this we must not undergo change, but we must embrace it – said Pellegrino – We must have the courage to experiment.” The travel value 2025 forecast for the Bluvacanze Group amounted to 903 million. “A result in line with what we expected, a growth sustained by innovation, investment and internationalization – concludes Pellegrino – If we also add the distribution network and the contribution of foreign offices we also exceeded the billion travel value, we are in the right direction we had imagined.” On the job front, the Group has taken 250 young people only in the last 24 months to support growth, while in parallel continues the technological investment that concerns both retail and especially business travel. And then there is the training front, one of the most important investments that is mainly internal and concerns the technical aspects of operation, but also the managerial aspects and the evolution of demand through the new models of communication.
During the convention also came greetings via video message by Pierfrancesco Vago, executive president of Msc Crociere, of which the Bluvacanze Group is part: “People are the engine of our group and are at the heart of our mission and strategy – he said – Bluvacanze, Cisalpina and Going are making a path of growth that crossed the national borders and is preparing to become increasingly global. The Bluvacanze Group has reached great popularity among young people, thanks to the digital strategies aimed at the Gen Z”. The focus of the work was also on sustainability, training of new professional figures in tourism leasures and business and strategic partnerships. Among these is the new project with MediaWorld, the great chain of electronic stores, which starts right from December and which was presented by Lorenzo Mazzucchelli (Travel Welfare Commercial Manager Bluvacanze): “We have an integrated communication with a qualified target, we think that there are more than 1 million people enrolled at their club – he explained – we did it to strengthen positioning, brand awareness, to make Bluvacanze a brand recognized by everyone.” Another agreement is that initiated with WeRoad to intercept young digital travelers, or collaboration with Linea Daria to put into dialogue two different worlds such as clothing and tourism.
Always on the subject of partnership, there is one that sees Going as the official Italian distributor of Walt Disney World Resort in Florida, with the development of a dedicated platform for travel agents. He will continue training to make Going staff and travel agents of the real ambassadors of Walt Disney World Resort in Italy, while a B2B communication plan in synergy with Disney Destinations is being planned. A novelty that will affect 2026 concerns the Business Analysis, launched by the Retail division: In addition to the functions already available including marketing, communication and exercise analysis tools, the collection and analysis of data from different business sources will be integrated, to improve working processes and to define strategies aimed at maximizing overall management performance.
– photo xn3/Italpress –
(ITALPRESS).
