MILANO (ITALPRESS) – BYD launches the new communication campaign dedicated to BYD ATTO 2 DM-i, the Super Hybrid that marks a further step in the brand’s strategy towards more advanced and efficient mobility. The commercial, aired today on the main television stations, is built around the claim “It is not only a car. It is a BYD” and translates into images the revolutionary philosophy of the company.
The protagonist of the film is a young family, symbol of the needs and rhythms of contemporary life. Between school, work and moments of sharing, their everyday life flows lightly thanks to the versatility of DM-i technology: the full electric mode accompanies the urban guide with silence and zero emissions, while the combined autonomy up to 1.000 km allows to face without thoughts even the longer routes.
The soundtrack chosen for the campaign, “Dreams” by Cranberries, is not a simple musical accompaniment: becomes the emotional heart of the film, a statement of what BYD represents. An anthem to vision, change, the ability to dream of a different future and to turn it into reality through innovation. A choice that perfectly reflects the identity of the brand and its mission: drive the transition to more advanced and sustainable mobility.
With this production, jointly realized by the Vision Center of BYD and the Digital MKTG Europe with an essential visual language, elegant and strongly contemporary, BYD confirms its commitment to building a distinctive communication, capable of combining technology and emotion. _ DM-i presents itself not only as a cutting-edge model, but as an authentic manifesto of strategic direction and brand values: Build Your Dreams.
photo: BYD printing office Italy
(ITALPRESS).
