ROMA (ITALPRESS) – February 2026 marks a new important point in the route of BYD in Italy. With 4,110 registrations, the brand records the best monthly result from the market entry, highlighting an increase of +2,761 units (+191%) compared to February 2025 and an additional +16% compared to January 2026. The market share rises to 2.6%, in progress both on a monthly basis (+0.1 percentage points) and on an annual basis (+1.6 percentage points). “A result that places BYD above important and historical European and Asian builders, consolidating the role of the brand among the protagonists of the energy transition in the country – reads in a note -. The key figure of the month is the first position in the plug-in hybrid segment, with 3.114 registrations and a share of 24.8%. Growth compared to February 2025 is higher than 200%, with +2.307 units, witnessing a structural and non-episodic acceleration.” In the segment ranking, 3 of the top 5 hybrid plug-in models in Italy are BYD, including first (SEAL U DM-i) and second place (ATTO 2 DM-i). A result that strengthens the brand’s leadership in a strategic sector for the evolution of mobility. Looking at the heap of the first two months of the year, BYD ranks first in the electric + plug-in hybrid, with 7,662 registrations and a share of 16.5%. “The distinctive issue of the month is the balanced distribution of registrations throughout the range. Performances are not focused on individual models, but reflect a transversal growth that confirms the solidity of the product portfolio and the ability of the brand to preside over every phase of the electrification path with complementary and accessible technological solutions,” says BYD, who “is today configured as the only manufacturer able to manage in an integrated and progressive way the energy transition, combining pure electric and DM-i hybrid plug-in technology within a coherent and coherent ecosystem. In addition to volumes, BYD plays an active role in accompaniing the customer towards low-emission mobility, proposing concrete solutions for a gradual transition.”SEAL U DM-i continues to record relevant volumes and stably chair the first positions of the market. SEAL 6 DM-i, second model Super Hybrid launched by BYD in Europe, strengthens the brand’s presence in the electrified berline segment, expanding the target. ATTO 2 DM-i, even before the official presentation to the Italian press, is already in second place in the plug-in hybrid segment, demonstrating the strong interest of customers and the solidity of the DM-i technology of BYD. To accompany the introduction on the market, there are two weekends of open doors dedicated: 14-15 March and 21-22 March. An initiative to allow customers to deepen the DM-i technology, test the product and concretely understand the benefits of BYD plug-in electrification in daily mobility. On the front 100% electric, DOLPHIN SURF consolidates its positioning as the second most sold electric model in Italy. A result that enhances an integrated proprietary ecosystem that covers the entire value chain: batteries, platforms and software developed internally. Not by chance, the model obtained the 5 stars Euro NCAP, maximum safety recognition, thanks also to the Blade Battery, proprietary LFP battery used on 100% electric models and technological base of the DM-i plug-in solutions.
– BYD press office photos –
(ITALPRESS).
