ROME (ITALPRESS) – Effective April 1, Capucine Lorenzi is appointed chief operating officer (COO) of the Alpine brand. She retains her current role as Alpine’s purchasing director, which she has held since joining the group in February 2024. In her new role, Capucine Lorenzi will be responsible for overall operations performance. She will also coordinate cross-functional projects to ensure speed, consistency, and efficiency in the implementation of Alpine’s strategy.Capucine Lorenzi became Alpine’s Director of Purchasing a year ago, having gained 20 years of experience in purchasing, including expertise in premium procurement strategy. As Director of Purchasing, she will continue to functionally report to François Provost, Chief Procurement, Partnerships & Public Affairs Officer of the Renault Group. Capucine Lorenzi is a member of Alpine’s Management Committee and the Renault Group Procurement Steering Committee. “Over the past year, Capucine has already helped us strengthen our purchasing processes at a crucial time for Alpine. His new role as Chief Operating Officer is essential to implement our projects and operations quickly and efficiently in order to implement Alpine’s strategy and drive the brand to success,” said Philippe Krief, Alpine’s Ceo.(ITALPRESS).-Photo: Alpine press office-
