ROMA (ITALPRESS) – The Chery Group officially announces the launch of its main brand, Chery, on the Italian market for next June. By focusing on hybrid technology as a central pillar, Chery will introduce a range of products dedicated to sustainability and technological excellence. In synergy with other Group brands – Omoda & Jaecoo, Lepas and the next iCAUR – Chery will guide the creation of a complete range of New Energy Vehicles (NEV).
Chery’s entry into Italy was born from a deep understanding of the European energy transition and is a key move in the Group’s global expansion.
As a “parent brand” with a solid technological legacy, Chery wants to be ambassador of the values “Green, Technology, Family and Companionship” (Sustainability, Technology, Family and Closeness). The brand is ready to serve a wide range of users: from young people looking for personal mobility to families who need a reliable travel partner. The offer will be complete, ranging from compact segment A models to 7-seat (flagship) solutions.
Chery’s trust in the Italian market rests on the strength of the Group worldwide. In 2025, in fact, Chery reached the historic milestone “Dual 500”: It ranked 23rd place in the Fortune Global 500 ranking and confirmed for the 23rd consecutive year the primacy as the main Chinese passenger car exporter, with over 1,34 million units exported in the year.
(ITALPRESS).
-Photo: Chery-print office
