MILAN (ITALPRESS) – Paola Donelli has been appointed Frontline Activation Marketing Director Italy and Albania, to coordinate the team that manages the marketing and communication strategies of The Coca-Cola Company’s brands in the two countries.
With a degree in Business Administration from Bocconi University, where she developed solid skills in marketing, trade marketing and business management, Paola has a solid experience of more than 25 years, gained in leading multinational companies in the FMGC sector.
After starting her career in Kraft Foods and Mondelez (1998-2017), where she managed global and local brands in different product categories and sales channels, she joined Mars in 2018 as Marketing Director for Italy. In this role, Paola developed plans to support the growth of Mars’ leading confectionery brands, such as M&Ms, Twix, and Snickers, and starting in 2020 extended her reach to Southern Europe, managing not only Italy, but also Greece, Cyprus, and Malta, as well as Mars’ entire portfolio of categories, including Food and Petcare, including brands such as Pedigree, Cesar, Sheba, Whiskas, and Ben’s Original.
“I am delighted to join The Coca-Cola Company and begin this new adventure,” says Paola Donelli, “A challenge I accepted with enthusiasm, with the aim of strengthening together with my team the value of the company’s brands, continuing to focus on a combination of iconicity and innovation that has always distinguished us and the ability to meet the constantly evolving needs of consumers.
-photo press office Coca Cola.
(ITALPRESS).
