The Consorzio Tutela Grana Padano, the entity that protects and enhances the value of Grana Padano, the world’s most consumed PDO cheese, has entrusted Barabino & Partners USA, a New York-based agency under Barabino & Partners, the largest communications consulting firm in Italy part of Excellera Advisory Group, with the management of communication through PR activities and institutional relations for Grana Padano PDO in the U.S. market for 2025 as well.
With an annual production of more than 5.6 million wheels in 2024, more than 52 percent of which is exported, Grana Padano represents a Made in Italy excellence and an important ambassador of Italian gastronomic culture in the world.
The extension of the agreement with Barabino & Partners USA represents the renewed desire of the Consorzio Tutela Grana Padano to further strengthen its presence in the U.S. market, one of the most strategic for the Italian agribusiness sector. Barabino & Partners USA has proven experience in the communication and promotion of Italian brands in the United States, with a team of highly qualified professionals and in-depth knowledge of the American market.
The agency will develop and implement integrated communication activities for Grana Padano with the aim of strengthening its position as an important ambassador of Made in Italy, enhancing its various social and cultural initiatives.
“It is a great honor for us to renew our partnership with the Consorzio di Tutela del Grana Padano,” said Marco Lastrico, CEO of Barabino & Partners USA. “The Consortium continues to be a fundamental pillar in the protection and promotion of one of the most prestigious symbols of the Italian dairy tradition. We are proud to continue to support its growth and recognition, especially in this crucial phase characterized by a complex and evolving international context, which requires an even greater commitment to enhancing the excellence of Made in Italy in strategic markets such as the United States.”
“Renewing our collaboration with Barabino & Partners USA is a natural and strategic choice for us to continue promoting Grana Padano in the United States,” said Stefano Berni, Director General of Consorzio Tutela Grana Padano. “The agency has demonstrated over the years a deep expertise in the agribusiness sector and a unique knowledge of the American market. In a global context such as that of 2025, characterized by new challenges and opportunities, we are confident that this renewal will allow us to further consolidate the position of Grana Padano as a symbol of Italian excellence in the United States.”
BARABINO & PARTNERS
Barabino & Partners USA is part of the Barabino & Partners Group, the largest communications consulting firm in Italy and a leader for more than 35 years. Headquartered in Milan and with offices in Rome, Genoa, Berlin, Madrid and New York, Barabino & Partners is the only Italian group in the field of integrated and digital communications with a direct presence in foreign markets. Thanks to the recent integration with B2P Communications Consulting, the Barabino & Partners Group now also offers strategic consulting in Paris and Munich. Barabino & Partners manages the reputation of passionate and ambitious companies, providing them with the right tools designed to reach a deeply diversified global market. The Group’s multicultural approach allows it to seamlessly adapt companies’ core cultural values to foreign audiences.
The article Consorzio Tutela Grana Padano chooses Barabino & Partners USA for communication and promotion in the United States comes from IlNewyorkese.
