ROME (ITALPRESS) – The year 2024 ends with great results for Dacia, which recorded an all-time sales record since the brand’s launch in Italy in 2006. For the second consecutive year, the brand confirmed its leadership in the retail market, taking fourth place in passenger car sales. It is once again confirmed as the preferred brand in the private-vehicle market, with 13.6 percent year-on-year growth and double-digit market share setting another record thanks to the 10.1 percent with which it closed 2024. If we consider the market including all sales channels, the brand totaled 99,371 vehicles sold, and a market share of 5.65 percent. This success is the result of a winning strategy based on the “Value for Money” positioning, which continues to respond to customer needs, offering concrete and affordable solutions without compromising on comfort, technology, versatility, quality and reliability.In 2025, Dacia continues to grow and is preparing to enter a new era with the debut of Bigster, a model that will allow it to enter the C-SUV segment, a car that will mark a turning point in the brand’s history. Dacia remains true to its core values, offering the best value for money even in the C-SUV segment. Bigster fully embodies the values of DACIA, with a distinctive and concrete exterior design that does not give up the “cool” touch that defines the brand’s identity.The interior design is oriented toward essentiality, with a focus on space, ergonomics and comfort for all passengers. The model is available in four trim levels. Essential, Expression and two top-of-the-line trims with differentiated and complementary content, offered at the same list price: Extreme intended for outdoor enthusiasts, with a panoramic sunroof, modular roof rails, TEP Microcloud washable seats, rubber floor mats and YouClip 3-in-1 system as standard, and Journey for customers who prefer long journeys and style, with a motorized tailgate, exclusive interior ambience and electrically adjustable driver’s seat as standard.The new Indigo Blue metallic hue is launched exclusively on Bigster, as is Bi-Tone bodywork (with black roof, optional on Extreme and Journey). In terms of engines, Dacia Bigster is the first model in the Renault Group to feature the all-new Hybrid 155 engine, combined with automatic transmission, available from the Expression trim level. This new motorization joins the TCe 140 engine, with a 48 V mild-hybrid system, as well as the innovative ECO-G 140 motorization that sees for the first time the combination of a bifuel LPG/petrol system with a 48 V mild-hybrid. Finally, for those who want to venture off the paved roads, the TCe 130 4X4 engine with all-wheel drive combined with a 6-speed manual transmission is offered. Designed to meet the needs of an evolving customer base, Bigster is an Eco-Smart model with a versatile and fully electrified engine offering designed to meet the expectations of C-SUV segment customers who seek innovative and modern solutions without sacrificing comfort, especially over long distances.Bigster offers everything that C-SUV segment customers consider essential, but at a DACIA price, true to the brand’s positioning. The model is available from an entry level under 25,000 euros, with the two top levels of the range coming in at a list price of 31,300 euros for the new Full Hybrid engine.To prepare for the official launch, Dacia is presenting the Bigster Experience Tour, an exclusive initiative that will allow customers to discover the new SUV in advance. The tour will pass through four major Italian cities: Milan, Bologna, Rome and Bari. The first stop inaugurating the tour takes place in Milan, in the iconic location of Piazza Gae Aulenti on January 28 and 29, while details of the other stops can be discovered on the dacia.it website. This touring event will offer participants the opportunity to explore Bigster’s design, roominess and equipment in detail, immersing themselves in the unique experience of the Dacia world before the model arrives at the dealer network. Bigster will be available at dealers starting in spring 2025.
photo: press office Renault Group Italy
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