MILAN (ITALPRESS) – BYD Italy announces the addition of Daniele De Leonardis as a new team member, further strengthening the team under the leadership of Country Manager Alessandro Grosso. De Leonardis, born in 1982 and originally from Brindisi, brings with him 20 years of successful experience in the automotive and digital industries. With a degree in engineering from the Polytechnic University of Turin, he began his career as a Marketing Specialist in H3G, and then held the position of Business Development Manager in Gameloft Italia.In 2010, he landed at FCA, where he took on the role of Head of Digital Italian Market, leading the digital strategy across multiple channels-display, social and video. Starting in 2017, De Leonardis holds key roles in the group, first as Head of Abarth Brand and Marketing Communications and later as Head of Digital&CRM Italy and Head of Digital Media and Analytics EMEA. In 2021, he became Chief Marketing Officer in Stellantis, consolidating his strategic leadership in marketing and communications.De Leonardis is Marketing Director of BYD for Italy and Digital Marketing Director for Europe; reporting directly to Country Manager Alessandro Grosso, he will contribute to the continued development of the brand in the Italian and European markets.
– BYD Italy press office photo -(ITALPRESS).
