MILANO (ITALPRESS) – DENZA, the premium brand of BYD, makes its debut in international cinema in La Grazia, the new film by Paolo Sorrentino, which will arrive in Italian theatres from 15 January 2026, with previews from 25 December to 1 January.
a film, presented at the 82nd Venice International Film Festival, tells a story that reflects changes in the symbols of power and sees the participation of a design and innovation element that goes beyond the simple accessory: DENZA Z9, the most advanced model of the brand.
In La Grazia, the Z9 is not a mere appearance, but a discreet and significant symbol, which accompanies the President of the Mariano Republic De Santis, a character created by the pen of the Oscar Award director. The Z9 fits best with the style of the director, representing a complement to the narrative that expresses the philosophy of the brand: a balance between aesthetics and technological innovation, designed for a global audience that appreciates safety and functionality.
In this context, the interiors combine technology and comfort to create a silent environment, while the high-performance platform, advanced driving assistance systems and care for internal acoustics offer optimal driving and recovery conditions. With his debut in La Grazia, DENZA marks the step in a new chapter, that of technological sophistication at the service of aesthetics.
The positioning of the Z9 within La Grazia highlights the DENZA strategy to fit into the most relevant contexts of culture and collective imagination, reaching an international audience. The Z9, while not playing a leading role in the traditional sense, is the bearer of a message that reflects the evolution of society, becoming an integral part of this new and current story.
photo: BYD printing office Italy
(ITALPRESS).
