TURIN (ITALPRESS) – Fiat has made it one of its priorities to promote electric vehicles to build a more sustainable future. The brand’s path toward electrification is based on two key principles: redefining the electric car concept and doing so by focusing on beauty. But why focus on beauty? Because it evokes emotion, joy, and a sense of responsibility. Beauty makes electric driving not only exciting and fascinating, but also ethically sound, contributing to a shift in perspective toward a more sustainable world, one car at a time. With this vision, Fiat is launching the new 500e Giorgio Armani Collector’s Edition, a masterpiece that combines Italian elegance with a deep ethical commitment. This exclusive model, announced during the Turin brand’s 125th anniversary celebrations, which coincided with Maestro Giorgio Armani’s 90th birthday, represents the ultimate expression of Made in Italy design on four wheels and is now available to European customers. The two renowned Italian brands have once again joined forces in an extraordinary collaboration. Following the success of their first partnership in 2020, which resulted in a one-of-a-kind 500e, the two brands have returned to collaborate to create something truly exceptional. This new initiative marks a historic moment: it is the first time that two of the most iconic symbols of Italian design, elegance, craftsmanship and innovation have come together to create a product that embodies timeless Italian excellence.
This vehicle, proudly crafted at Fiat’s Mirafiori plant in Turin, goes beyond the simple concept of a means of transportation, representing a unique piece that embodies the pinnacle of Giorgio Armani’s styling experience and the craftsmanship excellence of Fiat’s Centro Stile. The collaboration, the result of months of intense work between the celebrated designer and the FIAT team, aimed to fuse the essence of both brands into a single masterpiece. The result is a vehicle that reflects the same meticulous attention to detail and dedication to quality typical of haute couture collections. Hence its designation: a Collector’s Edition, a combination of fine material choices, exclusive colors and refined design, combining the automotive and fashion worlds with the same precision and style, creating a truly unique work. This special edition is enhanced by specially created unique design elements and will only be available for a limited time, during 2025. Customers who place their order will receive a welcome letter signed by Olivier Francois and Giorgio Armani, providing a prestigious and personal touch to the entire shopping experience.
Two exclusive colors have been created for the Fiat 500e Giorgio Armani Collector’s Edition, each highlighting the car’s elegant hatchback body design. The first is a dark micalized green a modern tone that reflects Giorgio Armani’s style and sophistication. The second is ceramic Greige, an innovative shade invented by Armani that combines gray and beige, offering an elegant and distinctive look that represents the avant-garde spirit of the collaboration.
For the exterior, the Italian designers focused on reducing contrasts and embellishments, aiming for an elegant, monochromatic result that reflects Armani’s aesthetic. A distinctive element of the exterior design is the wheels, custom-made to highlight the large-scale GA logo. These wheels become a focal point, allowing the car to make a bold impression even from a distance. Not only does the design express the collaborative spirit of the project, but it also helps improve aerodynamic efficiency with its slightly three-dimensional surface. The wheels feature a sophisticated two-tone burnished anodized finish and delicate side grooves, further accentuating the vehicle’s overall level of refinement and elegance.
The interior of the 500e Giorgio Armani Collector’s Edition is an extraordinary example of craftsmanship, with details such as chevron stitching and three-dimensional patterns on the center seat inserts that recall traditional tailoring techniques. The materials used combine elegance and excellent quality, blending artisanal methods with state-of-the-art technology. An example of innovation is the dashboard insert, made of laser-cut wood, which evokes the softness of a high-fashion fabric. Complementing this are richly detailed handcrafted elements, such as intricate embroidery, that testify to the dedication to fine craftsmanship. The car is also emblazoned with the Milanese Maestro’s logo on the wheels and seats, while his signature appears prominently on the dashboard, door sills and rear window, highlighting the collaboration’s distinctive character and attention to detail. The Fiat 500e Giorgio Armani Collector’s Edition is equipped with state-of-the-art features that emphasize its aesthetics and functionality. Infinity Design full LED headlights, along with a stylish glass sunroof, give the vehicle a modern and refined look. On the digital front, the car is equipped with a high-quality JBL audio system, a 7″ TFT display, and a 10.25″ touch screen navigation system. It also supports DAB radio and offers seamless connectivity with Wireless CarPlay and Android Auto. In terms of performance, the vehicle is powered by an 87 kW electric motor, equivalent to 118 hp, which provides a range of up to 320 km in the WLTP combined cycle. Finally, the 500e is equipped with the latest driver assistance systems and a Level 2 assisted driving system, ensuring advanced features and a safer driving experience.
photo: stellantis press office
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