ROME (ITALPRESS) – Fiat from Oct. 4-6 is participating in the fourth edition of Rom-E, the festival on environmental, social and mobility sustainability that for three days will host conferences, test drives, educational activities and comparisons between companies and institutions. Sponsored by the Ministry of the Environment and Energy Security and Roma Capitale, the Capitoline event aims to raise awareness of issues crucial to the preservation of our planet. The Roman experience will begin on Friday, Oct. 4, with the conference “The Transition to Affordable and Real Sustainability,” which will be held at the Casa del Cinema, inside the splendid Villa Borghese, and then continue on Oct. 5 and 6 with a series of installations located in different areas of the city center. The star of the event will be the Nuova 600 Hybrid, the hybrid version of the model that marks Fiat’s return to the B segment, which will be on display on the stand set up in Viale delle Magnolie, also at Villa Borghese, while not far away in Piazza Bucarest, Fiat Topolino, the electric quadricycle devoted to sustainable urban mobility and accessible from 14 years of age, will be made available for exciting test drives through the streets of the Eternal City.In addition, a number of activities designed for younger people will take place at the stand, with the aim of contributing to education in the new generations on zero or low emission mobility. In this context stand out the back covers of Pigna Monochrome notebooks branded Nuova Fiat 600, original tools to discover the new electric and hybrid technologies, which are part of the limited edition “The color energy FIAT X PIGNA” born from the collaboration between FIAT and Pigna, a leading Italian company in the paper industry. The Rome initiative, therefore, confirms the Brand’s commitment to accompanying Italians toward electric and electrified mobility through innovative, beautiful and affordable cars but also with original projects and initiatives that know how to involve and inform younger people to the change taking place. After all, the transition to electric and electrified cars is not a simple process of vehicle replacement, but involves a coordinated synergy between actors operating in different sectors-industrial, institutional and service-accompanied also by an evolution in the way the community thinks about environmental culture.On the occasion of Rom-E and until the end of October, Fiat 600 Hybrid can be purchased at a promotional price of 18,950 euros and financing from Stellantis Financial Services Italia and state incentives (subject to availability), with a monthly fee of 250 euros, Zero Advance, TAN (fixed) 8.75% – APR 11.74% and first installment in January 2025. Until October 31, Topolino is offered at a price starting at 9,890 euros, the same as the closed or Docevita version. In addition, thanks in part to state incentives, it is available with a solution, proposed by Stellantis Financial Services, of 48-month leasing with a monthly fee starting at 29 euros, similar to the price of a monthly public transport pass. “Being present at an event like Rom-E is important for the path Fiat wants to pursue toward increasingly sustainable mobility for cities. After all, with a long history studded with social relevance, FIAT feels a strong responsibility to promote electrified driving that is increasingly accessible, easy in everyday life, and makes new generations fall in love with it. Therefore, I invite everyone to discover on our stand the new 600 Hybrid and to drive through the streets of the capital Topolino, an expression of a joyful, sustainable mobility within everyone’s reach,” says Giuseppe Galassi, Managing Director Fiat and Abarth in Italy.
photo: stellantis press office
(ITALPRESS).
