TURIN (ITALPRESS) – FIAT chooses Spotify, the world’s leading audio streaming platform, to continue its campaign to launch the new Grande Panda, the official car of happiness.
A thrill experienced by the Italian public on the final night of the Sanremo festival, when a preview of the FIAT family mover launch commercial aired to the notes of the famous song “Felicità” by Al Bano.
The innovative partnership perfectly complements the DNA of the Italian brand, which has always stood by the national music culture. For the first time, more than 15 million Italian users will be able to access their own Happiness Playlist, created according to their preferences, which will make every journey unforgettable and accompany them throughout the day.
To generate an exclusive and highly personal playlist, then, simply connect to the link from mobile. Thanks to its vast music library, Spotify is the ideal partner for the project, a collaboration that celebrates Italian song, adding a touch of style and enriching the experience on board the Grande Panda, concretizing the brand’s vision in terms of technology and infotainment. In short, everyone will have an immersive and joyful experience, “feeling at home” wherever they are, thanks to a soundtrack perfectly “sewn” to their emotions and memories.
A pairing, that of engines and melody, which over the years has given rise to notable partnerships. Turning our gaze to the recent past, the Turin-born automaker has been able to unite the brand’s values with those of some of the great artists on the national music scene, combining art with the emotion that only driving a FIAT model can arouse. From the magic of the collaboration with Andrea Bocelli, on the occasion of the launch of the Fiat 500e “La Prima by Bocelli,” to the iconic homage to Domenico Modugno, with the Fiat 600 Hybrid on the timeless notes of “Tu si ‘na cosa grande,” to the end-of-2024 commercial in which FIAT chose Roberto Vecchioni and Alfa’s poem, “Sogna ragazzo sogna,” making the audience’s souls vibrate.
Music is a universal language, capable of evoking unique emotions, memories and feelings. Exactly like the new Grande Panda, which extols the values of happiness, simplicity and accessibility. Drawing inspiration from the unmistakable 1980s model, the new car leads the brand into the future with a solid, well-structured design, a strong personality and unique innovative solutions that simplify customers’ daily lives, including the integrated, retractable charging cable for the first time on an electric car. Available in hybrid and electric versions, the Grande Panda is coming to Italian dealerships later this month, where it can be admired and road-tested while appreciating its unparalleled handling, performance and comfort qualities.
photo: stellantis press office
(ITALPRESS).
