TURIN (ITALPRESS) – Fiat, at the end of the twelve months of 2024, reconfirmed its position as the leading brand in terms of sales volumes in the Italian passenger car market and also in the commercial vehicle market, in fact, based on the processing of data provided by Dataforce, it recorded 188,817 registrations of cars and commercial vehicles equal to an overall share of 10.7%. In the passenger car market alone since the beginning of the year, it has registered 142,150 registrations equal to a share of 9.1 percent, losing a few positions in the second half of the year due to the discontinuation of production of successful models such as the third-generation 500 hybrid, 500X and Tipo. Models with significant volumes that will be replaced by a new range of more technological and modern products-available in hybrid or 100% electric versions-that will contribute significantly to the brand’s new vision and the ongoing ecological transition. Fiat, moreover, has a very precise strategic plan-announced last July 11-that will lead the Italian brand to confirm its market-leading position in Italy and other markets, and that will see in the coming years the complete renewal of the product rangeThe new range, available in hybrid or 100% electric versions, will include one launch each year over the next three years, starting with the upcoming launch of Grande Panda available in hybrid and 100% electric versions to be followed by the end of 2025 by the new hybrid version of the iconic 500 produced in the historic Mirafiori plant. Fiat has maintained another mainstay as the best-selling car in Italy, the Panda, with more than 102,000 registrations in the year and a significant gap from the second best-selling car.Panda, and now Pandina, improved through major developments in terms of safety and technology, while maintaining the qualities of versatility and affordability remains by far the best-selling car in Italy. Produced at the Italian plant in Pomigliano d’Arco, the city car ensures all the advantages of an efficient, compact and affordable hybrid powertrain. Also significant was the contribution of the 600 in the hybrid and 100% electric version with 6,858 registrations and the 500e with more than 2,300 registrations.In the commercial vehicle market, Fiat Professional was the best-selling brand in Italy in the 12 months with a 23.6 percent share of 46.667 registrations thanks to the absolute first place in the market of Ducato, which achieved 19,647 registrations, produced in the Italian plant in Atessa also in a 100% electric version, and to the excellent performance of Doblò and Scudo (first and second respectively in their segments). Fiat Professional is also confirmed as the leading brand in the 100% electric commercial vehicle market with a market share of 16.6 percent thanks to a recently renewed range of electric models capable of covering all segments and all needs of professional customers.
photo: stellantis press office
(ITALPRESS).
