TURIN (ITALPRESS) – Fiat will be the official car of the Rome Film Festival 2024, to be held Oct. 16-27 at the Auditorium Parco della Musica. The prestigious event will host some of the largest screening rooms and will involve numerous cultural realities in the capital. During the festival, FIAT will be present with some of its most representative vehicles, including the Topolino, Grande Panda, Fiat 600 in electric and hybrid versions, and the E-Ulysse. A global brand committed to creating a more sustainable future, it continues to promote environmentally friendly urban mobility, making the electrified driving experience increasingly easy and accessible to all. On this special occasion, the brand reaffirms its ongoing commitment to sustainability by selecting electric and hybrid models to provide guests with an even more exclusive travel experience. Fiat’s participation in the Rome Film Festival celebrates the unbreakable bond between the brand and the world of cinema, a relationship that began in the 20th century. Over the years, numerous Fiat models have in fact been chosen by the greatest producers to make thousands of films, documentaries and commercials, thus demonstrating the brand’s importance in the history of cinema precisely thanks to these cars, which are now recognized as a national heritage that transcends the automotive sector. In 1957, legendary director Federico Fellini chose the Fiat 1100 B and 600 Trasformabile for his iconic film Le notti di Cabiria. Almost fifty years later, the Fiat 500X made a notable appearance in the hit comedy Zoolander 2, directed by Ben Stiller. The Fiat 500 also starred in cult films such as Profondo Rosso, and in animated films such as Lupin III and Cars. Among the many commercials that have seen the brand achieve high standards, one of the most recent is the Fiat 600e commercial featuring Oscar-winning actor and environmental activist Leonardo DiCaprio. In more than a century, Fiat has thus achieved significant communication milestones, leaving an indelible imprint not only in the automotive industry, but also in the film industry. In such a celebratory atmosphere as the 19th edition of the Rome Film Festival, Fiat will offer guests an environmentally friendly and socially responsible fleet, reflecting not only its commitment to a more sustainable future, but also its deep connection with the world of cinema.The red carpet, one of the largest in the world, will welcome not only important guests from the world of cinema, but also the Fiat Topolino electric quadricycle on display. The 19th edition of the Festival thus promises to enchant guests with the joy, optimism, fun and Dolce Vita style embodied by the Mickey Mouse. Indeed, there is no better setting than the capital, with its extraordinary scenery, to celebrate the Italian lifestyle. The festival will have the privilege of showcasing one of fiat’s newest products: the Fiat Grande Panda, unveiled in July 2024 to celebrate the brand’s 125th anniversary. Fiat’s new global model, featured at the Cinema Village, embodies not only Italian beauty with its eye-catching design, but also values such as sustainability, inclusiveness and simplicity.The Rome Film Fest will embrace sustainability with a fleet of electric and hybrid Fiat 600s and Fiat Topolino, which represent, thanks to their distinctive design and Dolce Vita appeal, the perfect blend of Italian beauty and lifestyle. These colorful models will accompany actors, directors, producers and guests to the red carpet. But FIAT’s participation in the party is not limited to these models. The electric MPV, the E-Ulysse, will also be present to provide superior comfort for passengers. Fiat models will highlight the brand’s distinctive Italian style and appeal, standing alongside movie icons and embodying a legacy that spans more than a century. As a timeless symbol of Italian-ness, FIAT thus continues to represent the essence of Italian culture and design globally.
photo: stellantis press office
(ITALPRESS).
