TORINO (ITALPRESS) – FIAT inaugurates the new year with a strong commercial initiative that combines technological content and accessibility in line with the brand’s DNA, a campaign designed to enhance some of the most representative models of the range. Protagonist of commercial stocks is the FIAT range that, thanks to the support of Stellantis Financial Services, makes available in January promotions even more advantageous on Pandina Hybrid, 500 Hybrid, Grande Panda (versions with turbo engine from 1.2L to gasoline combined with a manual change of 6 marches and Hybrid with automatic double friction change) and 600 Hybrid.
A wide and transversal offer that confirms the brand’s commitment to making mobility increasingly accessible, without sacrificing style, efficiency and technological content. To ensure that all customers have the opportunity to explore and evaluate overtime products and promotional offers, the brand has organized two Open Doors on January 17th-18th and 24th-25th during which FIAT dealers will welcome visitors to introduce and test the entire range on the road, as well as give information on promotion valid until January 31st.
At the heart of the initiative is Pandina Hybrid, proposed at an extraordinary price of 9,950 euros, valid for all even without used in permuta or to scrap. Produced in the Italian factory in Pomigliano d’Arco, it is the city car most loved by Italians for the efficiency of motorization, agility in driving and accessibility in purchasing. In addition, safety has been updated with advanced driving assistance systems such as road signal recognition, lane maintenance, automatic emergency braking, driver fatigue detection and rear parking sensors. Moreover, for years it is the most sold car in Italy, confirming itself an icon of the Italian brand, able to combine accessibility, simplicity and an iconic design deeply rooted in the collective imagination.
The commercial operation dedicated to Pandina Hybrid is amplified by a new television spot entitled “L’Italieno”, which interprets the soul with an ironic language. The creative idea arises from a simple but powerful intuition: Pandina is so iconic, practical and timeless to be loved everywhere, even in another universe. In a surreal but emotionally close context, the car becomes the symbol of a taste and an Italian way of living that is irresistible also for the friendly aliens that meets, giving life to joyful moments and tone ironic and overwhelming. Thus Pandina manages to bring with it a small nucleus of Italianity, capable of spreading warmth, familiarity and conviviality even to millions of light years from home, confirming thus to be the most beloved Italian of the universe. Signed by Leo Burnett, the spot opens with MacLennan’s Flight of the UFO, from the album Cosmic Playtime published by Abaco Music, and then continues with the song When when in 1963 he sang by Tony Renis and composed by Tony Renis and Alberto Testa.
New offers even more competitive in January for the iconic 500 Hybrid Pop at the promotional price of 15,950 euros, in case of scrap of Euro 0-4 cars and with funding Stellantis Financial Services. The new 500, produced in the historic Mirafiori plant, meets the needs of contemporary urban mobility thanks to the FireFly 1.0 Hybrid petrol engine and a complete range of driving and connectivity assistance systems. Reflectors also bet on Grande Panda that in January is proposed with two significant offers in case of scraping of Euro 0-4 cars and supported by the financing of Stellantis Financial services: 14,950 euros for the petrol version with 1.2L turbo engine with manual transmission that dispenses 100 CV and 15,950 euros for the version with 110 CV hybrid motor, combined with a 48 volts lithium-ion battery and a double consumption Finally, only in January, 600 Hybrid is offered in case of scraping of Euro 0-4 cars at a promotional price of 18.950 euros that makes it even more accessible thanks to the support of Stellantis Financial Services.
– photos: Stellantis press office –
(ITALPRESS).
