TORINO (ITALPRESS) – Fiat presents “Piero Chiambretti on the snow”, the new spot dedicated to the promotions of the months of February and March in Italy and on the occasion of the Olympic and Winter Paralympic Games of Milan Cortina 2026. Ten years after the last collaboration, Piero Chiambretti returns to be the protagonist and signs the creative concept of an ironic and entertaining project, which sees at the center the four main models of the new Fiat range, Pandina Hybrid, 500 Hybrid, Grande Panda petrol, Hybrid and electric, 600 hybrid and electric. Set in a pose theatre, the spot – which is presented in two different versions – plays with the boundary between reality and fiction, transforming it into a visual story cartoonish, dynamic and dreamlike style. The scene alternates characters and situations that celebrate the winter and Olympic imagination, but with a completely unexpected tone. The opening is entrusted to an iconic idea: a vintage FIAT fridge from which Chiambretti emerges by uttering the line “When I see an FIAT, I melt!”. From here a real “danza” begins, on the notes of the Hungarian Dance, which involves the FIAT cars protagonists of a lively and rhythmic sequence and athletes engaged in sports inspired by the Olympic disciplines – from curling to cross-country skiing, skating to hockey, to bob. On the bottom run Milan and Cortina, represented through theatrical scenes that amplify the suspended atmosphere between game and dream. With this project, FIAT chooses a language of empathetic communication, cheerful and out of the schemes, perfect to celebrate the Olympic and Paralympic Games of Milan Cortina 2026 and to reaffirm the values of the brand of proximity, irony, lightness and positive spirit. The two TV spots will decline in different formats on the main Italian broadcasters, digital content and through a multi-subject press campaign. Hybrid pandina from 9.950 euros for all even without used in permuta or to scrape. The offer is with funding Stellantis Financial Services and in prompt delivery. Competitive offers for New 500 Hybrid, Grande Panda and 600 Hybrid: New 500 Hybrid from 15,950 euros, Big Panda petrol from 14,950 euros, 500 Hybrid in prompt delivery from 15,950 euros to close with 600 Hybrid from 18.950 euros all offers are valid in case of financing Stellantis Financial Services and scrap of a vettua euro 0/4.
photo: Stellantis print office
(ITALPRESS).
