ROMA (ITALPRESS) – On Friday, February 6th at 11.30pm, at Fiera Roma, the first H24 television channel will be officially inaugurated, entirely dedicated to the events of the Capital Fair, visible all over the world. The project, conceived and realized by Group Italian Television and Ultranova srl, is a unique initiative in the Italian trade fair. Fiera Channel will broadcast 24 hours on 24 exclusive content dedicated to Fiera Roma events, with interviews, insights, backstage and original productions. The contents of the channel will be enriched by the editorial contribution of Italpress, a leading agency of national information, with which an editorial joint is active, aimed at guaranteeing qualified information, journalistic cutting and thematic deepening. The inauguration will be attended in addition to the sole Director of Fiera Roma, Fabio Casasoli, also institutional authority, political representations and personalities of the world of entertainment and culture, including Emanuela Tittocchia and Roberto Onofri, creator and mentor of the project. In the course of the event will also be presented Michela Persico, face for the year 2026, that will accompany the main exhibition events, starting from Rome International Aesthetic, the exhibition of Fiera Roma dedicated to beauty, wellness and medical aesthetics, scheduled from 7 to 9 February.
Fair Channel will be available in clear on the Roku platform, present in over 80 million devices distributed worldwide, allowing the view of the channel directly from the home television. The project is intended to expand further: Fair Channel will soon become podcasts and web radio, offering original content and on-demand, accessible and listenable at any time of the day. A multichannel initiative that aims to strengthen the international visibility of Fiera Roma and to enhance its strategic role in the Italian and European trade fair system.
– photo press office Fiera di Roma –
(ITALPRESS).
