ROME (ITALPRESS) – The leader of the digital age, marked by intense and frequent volatility, should always have the thermometer of followers at hand. Being able to measure the temperature of online behaviors in time, despite a certain algorithmic impermeability of the boundaries of our cognitive bubbles becomes crucial as this data allows him to sniff out the arrival, the growth before the polarization of the emotional-moral trends that dominate digital public opinion. Certainly not to follow them slavishly, to tie oneself to the indignation-sharing bandwagon, but to try to anticipate their plurality of effects. The thermometer of the followers of Giorgia Meloni’s accounts, returns us thanks to the comparison of the last year, from September 26, 2023 to September 24, 2024, with the previous one, from September 26, 2022 to September 25, 2023, interesting indicators. Arcadia makes this known in a report. During this period, according to Arcadia, there is a first data point to note: digital attention has shifted from Facebook to other platforms, particularly Instagram, TikTok, and then also X. On these platforms, the number of total interactions grew significantly, as did the number of new followers who chose to populate the social channels (to which LinkedIn, Youtube, Telegram, and WhatsApp not censored in the report are then also added). As fandoms grew, necessarily so did the rate of interaction and engagement, which nonetheless remain on average from the previous year. When, on the other hand, we broaden the horizon of analysis to the Net, a quantitative and qualitative presidium of the digital infosphere is consolidated. On the first aspect, we have a notable growth of mentions of the keyword “Giorgia Meloni,” on the second point, the qualitative one, the percentage of positive sentiment goes from 41% to 40%, the negative one drops from 48% to 47%.- photo Agenzia Fotogramma -(ITALPRESS).
