ROMA (ITALPRESS) – The spring holidays confirm the good trend of Italian tourism in this 2026. After a first trimester growing, according to the data processed by the Statistical Office of the Ministry of Tourism, both April 25 and May 1 show a performance already at last year’s levels, with an average price of approximately 7% and an average online OTA saturation rate. Numbers that acquire a greater importance especially considering that in 2025 travelers were able to take advantage of the maxi-bridge from Easter to May 5, while this year the only short bridge is that of the Workers’ Day.
For the entire spring season, the intention of travelling to Italy is growing from the United States of America and more marked by Germany, the United Kingdom and India, with moderate increases also from China, Japan and the Netherlands. Milan presents the best results, mainly because of the Milan Design Week (Salone del Mobile e Fuorisalone).
In the week of 20/04 there is an increase of the OTA saturation (62,1 vs 39,9, +2.2%). In the week of 27/04 the price is less than 2025 (-8.5%), but saturation remains higher (+8.7%). Overall, Milan highlights the best differential between the cities analyzed (saturation +15.5%).
Venice is one of the most solid destinations. In the week of 20/04 the average price is still less than 2025 (-12.0%), but the saturation is already higher (+7.6%). In the week of 27/04 the price is substantially in line with saturation still growing (+6.7%). In the week of 04/05 a strong acceleration is observed (saturation +19.5%), highlighting a particularly robust question. Rome shows a very solid dynamic, especially on the saturation front. In the week of 20/04 there is a reduction of the average price (-9.1%) but a significant increase of saturation (+14.0%). In the following weeks the price remains slightly lower than 2025 (-5.8% and -5.2%), while saturation continues to be higher (+6.5% and +3.9%). This indicates a present and active question, with even slightly more prudent pricing than 2025.
Florence is similar to that of Rome. In the week of 20/04 the average price is less than 2025 (-11.1%), with saturation higher (+6.0%). In the week of 27/04 the price gap is reduced (-3.2%), while saturation grows further (+7.9%). In the week of 04/05 the price remains slightly lower (-4.0%) with still positive saturation (+3.7%). The city is among the most solid art destinations in terms of demand. Palermo highlights a particularly interesting dynamic, resulting from the nearest destinations to the 2025 levels already in the bridges. The price changes are contained (-2.0%, -1.7% and -2.5% in the three weeks analysed), while saturation is generally online or higher, except for the week of 04/05.
– Photo IPA Agency –
(ITALPRESS).
