ROME (ITALPRESS) – From Jan. 23-27, Lyon will host the Salon International de la Restauration, de l’Hotellerie, et de l’Alimentation (Sirha) Lyon 2025, which is one of the most important international events in the HoReCa sector for the restaurant industry and the hospitality industry. The event, held biennially, will welcome about 4,000 exhibitors, while more than 200,000 visitors are expected (of whom 14 percent are from abroad). They will include professionals, journalists, importers, distributors and buyers from large-scale retail trade. In addition to the exhibition spaces, the Fair organizes numerous culinary demonstrations and competitions and awards, some of which are of global resonance, including the Bocuse d’Or competition and the Pastry World Cup, which will feature prominent chefs from every continent. In the agri-food sector, the international economic situation of recent years has not held back Italian exports, which registered a global progression of 6.11 percent in 2023 and 6.4 percent in the first nine months of 2024.In this context, Agenzia ICE is participating in the event with a total space of about 580 square meters (at Hall 1) and accompanying 41 companies from all over Italy. These companies, very clear examples of Italian excellence and quality, in the proud respect of local traditions wisely combined with production techniques marked by innovation, will present a rich variety of specialties of our cuisine, symbols of the genuinely Italian tradition of agribusiness. On the occasion of this event, Agenzia ICE has launched an important collaboration with ALMA Scuola di Cucina Italiana, an academy dedicated to Italian gastronomy, with the aim of animating a tasting space dedicated to the enhancement of a culinary journey of excellence. From January 23 to 26, Chef Paolo Amadori, accompanied by his Sous Chef Marco Mariani, will propose a real journey along the Peninsula to present some great DOP and IGP certified products. Famous ingredients such as Mozzarella di Bufala DOP, Speck Alto-Adige IGP, Parmigiano Reggiano DOP and Prosciutto di Parma DOP will be revealed through unique dishes capable of combining creativity and authenticity.Each recipe will tell a story, that of a national cuisine composed of many regional cuisines, in which tradition dialogues with modernity.Sirha Lyon 2025 is part of a precise strategy undertaken by Agenzia ICE with the aim of promoting Italian specialties at the main French distribution channels, which are particularly attentive to the tradition and novelties of our territories. The presence at Sirha Lyon 2025 will be followed by a participation in Wine Paris 2025, an event where ICE-Agenzia will equally enhance Italian excellence.
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(ITALPRESS).
