ROMA (ITALPRESS) – Hyundai was the protagonist of the 31st edition of the Acea Run Rome The Marathon 2026, animated a weekend of sports and participation that involved over 62,000 runners and fans.
From the streets of the historic centre, from Circo Massimo to Via dei Fori Imperiali, the Capital has become a great stage of energy, welcoming athletes, families and walkers. Alongside the main marathon, events such as the Acea Water Fun Run and the Run4Rome Relay relay have expanded the involvement, making the event accessible to all. Hyundai has accompanied participants and audiences with a widespread presence along the route and at the Expo Village, offering interactive experiences designed to motivate and celebrate each runner.
Among the most appreciated initiatives, the barometric platform to analyze foot support, the Car Wrap on the Hyundai IONIQ 5 N where leave motivational messages, the “Boost Button” along the route and the Mirror Kudos on arrival for selfies and personalized congratulations.
A large LED wall also told the results in real time, creating a shared and immersive experience. In the last kilometers, a team of motivators Hyundai has supported the runners up to the finish line, strengthening the brand’s bond with the running world and inclusion values, determination and team spirit. Next stop: the Stramilano Half Marathon of 3 May 2026.
photo: Hyundai Italia press office
(ITALPRESS).
