LAS VEGAS (USA) (ITALPRESS) – It will be possible to watch a movie, perhaps Spider-Man even if you are in a car, in this case a Mercedes-Benz equipped with the latest MBUX. This is the result of an agreement between Sony Pictures Entertainment, IMAX Corporation, Mercedes-Benz and DTS Inc. a subsidiary of Xperi Inc, which have announced that RIDEVU, Sony Pictures Entertainment’s In-Car Entertainment service, will make IMAX Enhanced content from Sony Pictures’ library immediately available from next summer in the cars of the three-pointed star.This service introduces an immersive entertainment experience, bringing the largest catalog of IMAX Enhanced films in Sony Pictures’ library from home to car, including “Venom: The Last Dance,” “Spider-Man: No Way Home” and “Uncharted.” IMAX Enhanced is the only way to experience the distinctive image and sound of IMAX outside of a theater. RIDEVU offers selected IMAX Enhanced films with expanded aspect ratio (EAR), IMAX’s proprietary DMR process, and DTS:X sound, available in multiple dubbed languages. Sony Pictures Entertainment’s RIDEVU service is available in the United States, Canada, Japan, the United Kingdom, Ireland and Germany. It is fully integrated with some OEMs, including Mercedes-Benz as the first global automotive OEM. It offers access to thousands of movies to buy, rent or stream. Designed for the car, RIDEVU connects Sony Pictures movies with its advanced streaming technology to create a one-of-a-kind in-car entertainment experience. With RIDEVU, customers can enjoy hours of entertainment on built-in screens or on iOS and Android devices, use Screen Manager to easily control playback on all screens from the center screen, and entertain passengers with individual or shared experiences on up to six screens. The content can be accessed by the driver (only when parked) and front and rear seat passengers.This unique collaboration leverages the strengths of three entertainment pioneers, SPE, IMAX and DTS, realizing their long-shared vision of creating elevated, personalized and quality content experiences for users, both at home and on the road. “By advancing our partnership with IMAX, we demonstrate our ongoing commitment to providing discerning consumers with immersive experiences that transform every trip. By offering IMAX Enhanced content through RIDEVU, we show what is possible by pushing the boundaries of in-car content and audio delivery, starting with the Mercedes-Benz models coming this year,” said Pete Wood, SVP, digital sales, distribution, SPE. “We are excited to bring IMAX fans closer to their favorite movies through highly immersive in-car experiences. This partnership with Sony Pictures Entertainment highlights our commitment to top-notch quality and innovation for a truly elevated in-car entertainment experience that delivers the best of IMAX beyond the walls of the home,” said Vikram Arumilli, SVP and GM, Streaming and Consumer Technology, IMAX “We are bringing our most immersive sound experience directly inside the car, in a way never seen before. With this partnership, we are not just providing a quality audio experience, but helping to bridge the gap between home and vehicle, delivering personalized entertainment where consumers want it,” said Bill Neighbors, chief content officer at Xperi. “With Enhanced IMAX and DTS audio within Sony Pictures Entertainment’s RIDEVU, we will add a new and exciting dimension to movie viewing in a Mercedes-Benz. Our large-format HD screens give our customers the best seat in the house, filling the cabin with vibrant colors and immersive sound, just like in a movie theater,” concluded Magnus O’stberg, Chief Software Officer, Mercedes-Benz. With RIDEVU, customers can enjoy a best-in-class in-car entertainment experience, with access to thousands of hours of movies to buy, rent or watch. At CES, Xperi’s booth 5840 at the Las Vegas Convention Center (LVCC) West Hall can be tested behind the wheel of a Mercedes-Benz E-Class.
photo: press office Mercedes-Benz Italy
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