MILAN (ITALPRESS) – The large-scale adoption of Artificial Intelligence in businesses was the focus of Jakala’s new Digital Coffee, created in collaboration with Mapp, the meeting format that brings together industry experts to explore the challenges and opportunities related to AI in business.
The event, which took place at Palazzo Mellerio in Milan, opened with speeches by Marco Di Dio Roccazzella, managing director of Jakala, and Maurizio Alberti, senior vice president Revenue Global at Mapp. Both highlighted how 2025 represents a turning point for AI in companies from different sectors, including Leroy Merlin and Generali Italia. After years of experimentation, the challenge now is the industrialization of AI: from an emerging technology to a strategic lever, scalable and integrated into business processes.
“AI is becoming an indispensable asset for managing customer value, in a context where technological innovation is evolving at an increasingly rapid pace. We are no longer in the experimentation phase: today, companies must address large-scale adoption, with all the implications that come with it, from infrastructure to the necessary skills to regulatory challenges,” explained Marco Di Dio Roccazzella.
Di Dio Roccazzella went on to emphasize how Artificial Intelligence is a crucial element in increasing business performance and optimizing business costs. “The areas where it is being applied most concern the issue of personalization of customer contact,” he added. “And then the whole issue of artificial intelligence applied to the world of customer service: giving operators the ability to respond quickly by knowing what the customer’s story is. A third theme is about using artificial intelligence to do product redesign. Another important application is that of digital cost optimization. Last but not least, the whole issue of forecasting: the estimation part of what is the demand and products.”
Regarding the adoption of AI, “the main obstacles concern the availability of skills or resources that can drive in the appropriate way these technologies and that can keep constantly updated because they are technologies that evolve every day,” Di Dio Roccazzella pointed out.
“We from this point of view have stood by our clients by continuing to produce valuable content so that they can internalize these skills and consequently offload to the ground what are the potential benefits of this technology,” he continued.
“Artificial Intelligence is no longer an option, but a competitive necessity in contemporary retail,” explained Maurizio Alberti. “We are witnessing an unprecedented acceleration in the adoption of these technologies, with the fashion industry rapidly embracing the innovative potential of AI, with increasingly high-performance applications. “In the retail context, AI is revolutionizing two key areas for marketers,” he added: personalization of the offer, which is no longer based on static elements, but happens in real time, during the shopping session, based on signals and context, thanks to algorithms that understand customers’ motivation to buy; and operational optimization, which improves inventory management, supply chain efficiency, merchandising planning, process automation, returns reduction and overall business sustainability. In general, a critical factor we are looking at is the use of AI to improve the quality of available data, with a particular focus on Product Data, which, combined with Customer Data, can help marketers improve the Customer Experience.”
This was followed by a panel discussion moderated by Andrea Cabrini, Editor-in-Chief of Class CNBC, featuring experts from leading companies that have chosen JAKALA to implement their AI projects. During the discussion, key insights emerged on the strategies adopted by companies to move from experimental AI to structured and widespread adoption. In particular, the discussion focused on four main directions: Customer Value & AI: companies are redefining their strategies thanks to AI, improving customer relationships and optimizing interactions in an increasingly omnichannel ecosystem; Concrete applications: from sales network optimization to post-sales, from customer profiling to offer personalization to dynamic pricing, AI is proving to be a key element in maximizing the value of the customer relationship; AI and education: the adoption of AI is not only a technological issue, but also a cultural one.
Many companies are investing in training to facilitate effective integration of new solutions into business processes; Heritage and innovation: traditional sectors such as fashion are looking with interest at AI to preserve their cultural heritage, combining heritage and innovation to remain competitive.
With its experience in supporting large national and international brands in the adoption of Artificial Intelligence, JAKALA confirms itself as a point of reference in the innovation ecosystem, promoting moments of discussion and sharing of best practices to guide companies towards a conscious and strategic adoption of AI.
– Italpress Photo –
(ITALPRESS).
