TORINO (ITALPRESS) – The brand Jeep and Jeep Performance Parts (JPP) by Mopar participate in the 60th edition of the Easter Jeep Safari in Moab, Utah, scheduled from 28 March to 5 April, with an even greater number of vehicles and experiences dedicated to Jeep customers and off-road enthusiasts. New Jeep and JPP concept made to measure pay tribute to the roots of the Jeep brand, while anticipating the future of the off-road. Also continue the activities of protection of the territory and cleaning of the paths, guided by the employees of the brand Jeep and JPP along with the Red Rock 4-Wheelers and the Bureau of Land Management, on the route Fins and Things. The Jeep brand is preparing for its annual pilgrimage to Moab, Utah, bringing bold and highly capable concept cars to the 60th edition of the Jeep Safari. This year, tens of thousands of fans will be able to experience new ways of interaction with the brand’s latest innovations. The official “house” of the brand returns to the Walker Drug, in the heart of Moab: here, among more engaging experiences for the public, direct and immersive interactions with vehicles and events designed for the community, will take shape the heart of the celebration. “Moab is not just a place we visit. It is a test bench that we honor and protect, a territory where we continue to invest and a community that we are proud to call our second home,” said Bob Broderdorf, CEO of the Jeep brand. “The Easter Jeep Safari has shaped the Jeep brand for decades, feeding the evolution of our 4×4 SUVs and strengthening the bond with the community and the thousands of Jeep enthusiasts coming back year after year. To celebrate decades of off-road pioneering, we present an exclusive lineup of Jeep concept and production vehicles, new immersive experiences and public activations, designed to show the full depth of our off-road capabilities and reflect the essence of what we are.” From the new Jeep 4×4 concept tailored to the immersive experiences for the public, the brand Jeep and Jeep Performance Parts (JPP) by Mopar are ready to conquer Moab, considered the epicenter of off-road adventures in the United States. “To collaborate with the Jeep brand for our annual event at the Easter Jeep Safari offers designers and engineers Mopar an extraordinary opportunity to test the latest ideas and innovations on some of the most challenging terrain they exist,” said Darren Bradshaw, Senior Vice President of Mopar North America. “Moab is the ideal place to meet Jeep owners, share the projects we are working on and show the expansion of our original and affiliate accessories lines, designed to help customers value their vehicles and safely face any off-road adventure.” As part of the constant commitment of the Jeep brand for the protection of the territory and for a responsible practice of the off-road, Jeep and JPP employees will once again collaborate with the Red Rock 4-Wheelers and the Bureau of Land Management for the maintenance and protection of the paths of Moab. Every year, Jeep volunteers complete a project of restoration of the paths that includes the removal of waste and debris, the repair and construction of stone walls and fences, and the recovery of the areas along the tracks.
photo: Stellantis print office
(ITALPRESS).
