MILANO (ITALPRESS) – The shared route between Kia Italy and Luciano Darderi continues. After last month’s announcement that tennis player officially joined the Kia family as a Brand Ambassador, today a new chapter of the collaboration with the delivery of a Kia Seltos, which will become his official car for daily travel and the numerous travels that characterize the life of a professional athlete. The partnership between Kia Italia and Luciano Darderi was announced in August 2026. “The choice of Seltos is not random – read in a note -. The compact SUV of the Kia range is the ideal synthesis between design that does not go unnoticed, cutting-edge technology and an off-road character that lends itself perfectly to any type of route thanks to the integral traction. These features are particularly appreciated by those who, as an athlete, continuously travel, training and competitions. Seltos is the ideal partner to accompany Darderi in a season full of national and international commitments. “Like in sport, even in mobility every detail makes the difference. The ability to adapt quickly to different contexts, to face new challenges and to look forward always represents a natural meeting point between the philosophy of Brand and the sports path of Italian tennis player, protagonist of a constant growth in the international tennis scene – says Kia Italia -. In fact, collaboration is born from the sharing of values such as determination, authenticity, ambition and will to continually exceed its limits.” “We are proud to see Luciano Darderi enter the Kia family more and more,” said Giuseppe Mazzara, CX & Brand Marketing Director of Kia Italia. “The delivery of his Kia Seltos is a symbolic moment that bears witness to the closeness between Brand and one of the most promising Italian athletes in the international scene. Luciano perfectly embodies the values of passion, determination and continuous growth that always lead Kia. Through this collaboration we continue to strengthen our historic link with tennis and give concrete expression to our philosophy “Movement that Inspires”, which invites people to move towards new opportunities, new experiences and new goals”. “I am very happy to receive this Seltos and to be able to live daily the world Kia”, said Luciano Darderi. “For those who like me spend most of the year on the road, having a distinctive, technological and safe car in every situation is fundamental. From the first meeting I felt a strong affinity with the values of Brand and I am proud to represent Kia, joining a team that looks to the future with ambition, innovation and desire to inspire people to always give the best of themselves”.
– Press office photos Kia Italia –
(ITALPRESS).
