ROME (ITALPRESS) – Alpine is settling in the city of the 24 Hours of Le Mans by launching a new project that allows people to live the Brand experience to the fullest: its first Experience Center called La Piste Bleue Alpine – Le Mans. From now on, everyone will be able to discover the world of Alpine and try out A290 and the entire A110 range on the Bugatti Circuit, to experience driving sensations uout of the ordinary. The Piste Bleue Alpine – Le Mans gives the opportunity to attend driving sessions under the supervision of qualified instructors, but also to participate in technical workshops and immersive guided tours to retrace the legendary history of the 24 Hours of Le Mans.”La Piste Bleue Alpine – Le Mans is a place dedicated to car enthusiasts, but also to the curious; you can discover new sensations and experience a full immersion in the Alpine world, it will be a bridge between Alpine’s past and future,” says Antonino Labate, Director of Sales, Marketing and Customer Experience at Alpine.Le Mans is part of Alpine’s DNA, which is precisely why, in collaboration with the Automobile Club de l’Ouest (ACO), it was possible to build La Piste Bleue Alpine – Le Mans in this symbolic place. It is located on the edge of the Bugatti Circuit, Chemin aux Bufs, a few steps from the southern entrance of the 24 Hours of Le Mans Circuit; this 450 m² building was designed to reflect the values of the Brand, using metal, (reference to the A110’s aluminum body and chassis), which communicate lightness, strength and recyclability. The blue exterior design is reminiscent of the Brand’s world of the first A110 Berlinetta. As part of the programs offered by the Center, there will be a full immersion with three grandstands of 10 Alpine A110 S sports seats and a giant screen connected to a premium sound system consisting of seven Phantom I speakers that combine excellence with aesthetics from Devialet, a French acoustic engineering company. It is the ideal equipment to follow the performance of the driver partners and fully live the experience of a car race; the grandstands will be surrounded by an Alpine Hall of Fame with original objects that recall Alpine’s history at the 24 Hours of Le Mans: helmets and overalls of the drivers from previous editions, wheels and tires of the A424 that competes in endurance races, and above all, the 2019 24 Hours of Le Mans Trophy. Official partner is Michelin. The A290s and A110s made available will all be equipped with Michelin tires, developed for Alpine and perfectly suited to the sporty and safe conditions required for these track days.
photo: press office Renault Group Italy
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