Lancia among the protagonists of the Brussels Motor Show 2025

TURIN (ITALPRESS) – Everything is ready for the opening ceremony that tomorrow will decree the official opening of the Brussels Motor Show. Now in its 101st edition, the Belgian show represents a privileged showcase where to admire the latest international automotive innovations and learn in advance about the trends that will influence tomorrow’s mobility sector. The first day, reserved for press and industry insiders, marks the start of an unmissable event that the general public will be able to enjoy from January 11 to 19. Among the biggest attractions is certainly the Lancia stand, which is undergoing an exhilarating renaissance, thanks to a solid and ambitious roadmap that is taking it back to the Olympus of the European premium market. At the center of the display are the Italian brand’s latest creations – Ypsilon Rally 4 HF and Ypsilon in Hybrid and Electric versions – which are sure to arouse great curiosity in visitors, replicating the success so far enjoyed by these out-of-the-ordinary models.A spectacular presentation of the Ypsilon Rally 4 HF will be staged tomorrow, featuring Lancia CEO Luca Napolitano together with Miki Biasion, a true legend in motorsport history who, between the 1980s and 1990s, inextricably linked his name to Lancia, becoming the most successful Italian driver of all time. The driver will reveal how he experienced his work tuning the new model and the emotions behind Lancia’s return to the world of rallying.Already available for order through the Stellantis Motorsport Racing Shop and offered at a price of 74,500 euros, the Ypsilon Rally 4 HF features a 1.2 Turbo three-cylinder engine delivering 212 hp and a 5-speed mechanical transmission with a mechanical self-locking differential. The front-wheel drive configuration ensures agility and optimum performance, making it ideal for young drivers who want to emerge, starting right from Rally 4, the category that represents pure passion and the first step of the aspiring champions of tomorrow.With the debut of the Ypsilon Rally 4 HF, the exciting “Lancia Rally Trophy” is also born, which will be run over six races of the 2025 Italian Rally Championship, with a total prize money of about 300.000 euros, considering race prizes, end-of-season prizes for category winners and the final prize for the overall winner of the Trophy, who will have the chance to participate in the 2026 European Rally Championship with the Ypsilon Rally4 HF of the official Lancia Corse HF team. Along with the spirited Ypsilon Rally 4 HF, on the stand the public will be able to admire the New Ypsilon, in Hybrid and Electric configurations, which place it at the top of the segment for versatility, efficiency and environmental friendliness. In particular, the hybrid version is powered by a state-of-the-art hybrid engine, with 1.2 L displacement of 100 hp (74 Kw), 48V 3-cylinder technology, which combines maximum efficiency with maximum reliability, ensuring an extremely smooth driving experience and, in some conditions, even electric mobility.The New Lancia Ypsilon is the first Stellantis production car equipped with the S.A.L.A. system, the virtual and intelligent interface that ensures a comfortable and consistent driving experience with Lancia’s effortless technology. In addition, it is best-in-class in the premium B hatchback segment, thanks to the most comprehensive equipment in the category, large 10.25″ display, best standard parking aid system, richest exterior lighting system in terms of technology and extension, as well as the only model in the segment equipped with Level 2 Autonomous Driving as standard equipment.Finally, it should be mentioned that the range consists of three versions for three different customers: New Lancia Ypsilon, elegant and dedicated to younger customers; New Lancia Ypsilon LX, the richest and most complete version; and the CASSINA edition, for those who want to feel at home in the car. Each set-up recalls in the care of the interior the idea of a home feeling, elegant, and at the same time sustainable, in perfect Lancia style, culminating in the exclusive Cassina version, which represents the highest expression of design, comfort and well-being.

photo: stellantis press office

(ITALPRESS).