TURIN (ITALPRESS) – Leapmotor, the Stellantis Group’s new automotive brand specializing in electric mobility, is making its debut in the European market with “The Leap” launch campaign.
A strategic partnership for accessible electric mobility
Leapmotor International, through the joint venture between Stellantis and Leapmotor, combines Leapmotor’s technological innovation and manufacturing capacity with Stellantis’ distribution network and sales support. This synergy enables the brand to bring high-performance, cost-effective electric vehicles to Europe. With the T03 and C10 models, Leapmotor aims to offer safe, technologically advanced and affordable mobility, aiming to conquer the European market through a combination of innovation and affordability.
The launch campaign, created by Publicis Collective, takes its cue from the brand’s very name and is built around the concept A leap forward.
What is portrayed is a metaphorical and conscious leap that can change lives, because it allows one to overcome lifelong habits and beliefs. Today, with that leap forward, the future is even closer, and more importantly, within reach. Shot between the modern architecture of Valencia and the airport in Teruel, the film, directed William 9, features a man and a woman in contrasting environments, one natural and the other urban. Both prepare to take a symbolic flight, which will end inside Leapmotor models, the C10 SUV and the T03 urban compact.
The T03 and C10 models embody Leapmotor’s vision for innovative, sustainable and accessible mobility. The T03, a compact five-door A-segment city car, offers a range of 265 km (WLTP) and interior space comparable to that of a B-segment vehicle, making it an ideal choice for urban traffic. C10 is the D-segment SUV that combines safety, efficiency and a smart driving experience with a 420 km (WLTP) range, based on the LEAP 3.0 architecture.
The campaign’s original soundtrack, entitled “Leap,” was composed by Damiano Ferrari and Luca Lago (Gabesco Publishing), featuring a performance by Damien McFly. The campaign images were shot by Massimiliano Sarotto, capturing the symbolism of the leap and the essence of Leapmotor models.
photo: stellantis press office
(ITALPRESS).
