MILANO (ITALPRESS) – Kia Italia announces the new collaboration with tennis player Lorenzo Musetti, one of the most brilliant talents of the Italian sports scene. The partnership represents a significant step in the brand’s strategy in the tennis world, which has always been central to Kia communication. In recent years, both Kia and Lorenzo Musetti have embarked on a path of strong growth. The brand has consolidated its position as a reference point in electricity and sustainable mobility, strengthening the link with the world of sport through innovative projects and experiential activations. At the same time, Musetti continued his rise in the international circuit, distinguishing himself by talent, determination and style, qualities that perfectly reflect the values of Kia. The choice of Musetti as an Italian Ambassador of Brand was born from the natural alignment between the identity of the player and that of the brand: modernity, creativity, competitive spirit and constant tension towards improvement. The collaboration provides complete integration into Kia marketing activities, including digital content, dedicated campaigns and exclusive experiences with the public. “We are proud to welcome Lorenzo to the Kia family. We collaborated already in 2021 and Lorenzo was with us in so many communication activities. Its sporting path and personality perfectly represent our vision of movement, energy and innovation. This collaboration further strengthens our commitment to tennis and will allow us to tell the brand in an authentic, contemporary and inspiring way”. Giuseppe Mazzara, CX & Brand Marketing Director said. “I am very happy to resume my collaboration with Kia Italia, a partner with whom I share authentic values and a modern vision of sport and mobility. After the experience of 2021, I find with pleasure a brand that continues to invest concretely in innovation, energy and tennis. Representing Kia Italia means to me to be part of a journey that combines performance, style and attention to the future, inside and outside the field.” said Lorenzo Musetti.
photo: Kia printing office Italy
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