ROMA (ITALPRESS) – Maserati presents the communication campaign “Luxury, every day” dedicated to the new GranTurismo, GranCabrio and Grecale with the aim of paying homage to the identity of the brand “The Italian Gran Turismo: Effortless Luxury Performance”. In the center of the narrative the idea of an authentic luxury, not flaunted and able to enter the life of every day. A tribute to the Italian Gran Turismo, an expression of the identity of the Trident, symbol of extraordinary performance, Italian beauty and elegance without effort that transforms every trip into an experience to live every day. The film features four characters interacting with valuable objects – a watch, a jewel, a bottle of Tignanello and a dress – who hesitate to use, as if no occasion was ever important enough. The paradox of a luxury held waiting, admired but always postponed. And here is that the new Grecale, GranTurismo and GranCabrio reverse the perspective, entering the scene with the naturalness of what was born to be lived every day. Thus the three new Maserati cars appear as the object of daily luxury par excellence, capable not only to elevate every day but also to free other objects from their expectation: the watch, the dress and the jewel are finally worn and the chosen wine and brought to destination. The video alternates the faces and hesitations of the protagonists in the magnetic presence of the cars, in a crescendo of rhythm and emotion. And here the roar of the iconic V6 Neptune led to 590 CV and 650 Nm, debuting on the new GranTurismo Trofeo and GranCabrio Trofeo. Thanks to pre-camera combustion derived from motorsport, the upgraded motor pushes the GranTurismo Trofeo over 320 km/h, without sacrificing comfort and vocation to long journeys. The same sports soul also finds expression on the new Grecale, which introduces the V6 Neptune from 390 CV, reference of the category for specific power, with an unmistakable sound and technologies derived from Formula 1. Its ready and engaging delivery exalts the pleasure of driving in every condition, while Grecale Folgore offers up to 580 km of autonomy, witnessing a range capable of interpreting performance in all its forms. All data confirming the uniqueness of cars born to excite, every day. A vocation that also emerges in the film, where GranTurismo, GranCabrio and Grecale face the road with versatility, elegance and determination. Similarly, the sophisticated moving images return the beauty of a completely redesigned front with a shark-nose effect, which combines a more aggressive character with a sophisticated aerodynamic efficiency. Common to the three new Maserati models, in fact, today’s stylistic language completes a path started by the Maserati Style Centre with the MCXtrema – the track car that has allowed to experience a more horizontal, more clearly, more aggressive front – then be taken on the road by the GT2 Stradale, refined with the MCPURA and now applied to the new GranTurismo, GranCabrio and Grecale. In addition, some elegant close-ups of the video highlight the renewed Maserati digital watch, today with a real metal crown and an unprecedented octagonal geometry, authentic interface between driver and car, while the new PRND selector, with three-dimensional controls in fine metal and integrated lighting, makes the selection of the most intuitive, safe and pleasant modes to the touch. Last but not least, the frame follows the driver’s hands on the new multifunctional steering wheel, inspired by the world of Maserati racing, which completes an increasingly performance-oriented cabin. The film ends in the splendid Piazza Unità d’Italia in Trieste. Right here, suspended between architectures of great charm and the open horizon of the sea and the white walls of the Carso, last July the Media Driveinternational that has led over one hundred journalists from all over the world, marking the dynamic debut of the three new Maserati models. Cristiano Fiorio, Maserati Chief Marketing Officer and Bottegafuoriserie General Manager, said: “With the new range of the Tridente we strengthen the peculiarity that has always defined us: the Italian Gran Turismo, in which design, elegance, Italian style, performance and craftsmanship blend into a balance of timeless elegance, never flaunted, but, at the same time, always oriented to the performance. For over 100 years we have been interpreting luxury in a distinctive way and are convinced that driving a Maserati represents a moment of daily beauty, to be lived every day. Maserati was born, in fact, to transform the ordinary into extraordinary and make every day a special occasion. The new campaign tells exactly this with great effectiveness, through four wonderful objects that stop waiting and finally come back to be lived. It is the attitude that every Maserati invites to live every day, whoever guides it.” Created by the renowned creative agency Migrant, with soundtrack signed by the famous composer Flavio Ibba, the campaign is visible at the following link and will be published on the social and digital channels of Maserati from September.
– Maserati press office photos – (ITALPRESS).
