Massari “With the Design Week Lombardy confirms the capital of creative tourism”

MILANO (ITALPRESS) – The Lombardy Region celebrates the results of the Design Week 2026, which has seen protagonists the Salone del Mobile and the Fuorisalone 2026, confirming the territory as the international capital of design and integrated platform between industry, culture and tourism. With more than 800.000 overall presences from 167 countries, Design Week is established as one of the most important global events, capable of generating a direct economic impact of 255 million euros (+14.7% compared to 2025) and to activate a widespread supply chain involving enterprises, productive districts and regional services. With an average per capita expenditure of 250 thousand euros (+8.6%). “The Lombardy confirms itself as the European leader of the supply chain: 30 thousand design and furniture companies active on the territory. Approximately 90 thousand employees, a sector worth over 10 billion turnover. The occupancy rate of the hotels touches 90% in the days of the Salone”, adds Debora Massari, Councillor for the Design of the Lombardy Region. The Salone del Mobile. Milan 2026 registered 316,342 presences, with a share of foreign operators equal to 68% and the participation of 1,900 brands from 32 countries, confirming itself a strategic platform for internationalization and business development. In parallel, the Fuorisalone 2026 has animated the territory with over 1,300 events and more than 500,000 visitors, transforming Milan into a common stage of experimentation between design, technology, fashion, art and sustainability.

The 2026 edition marks a significant evolution: Design Week goes beyond urban boundaries and is configured as a Lombard ecosystem, involving the entire regional territory. From Brianza’s production districts to contract managers, to the hospitality and business system, the event activates an integrated network that enhances skills, know how to do and international attractiveness. “The Design Week 2026 confirms Lombardy as a globally competitive and attractive system, capable of integrating industry, creativity and territories into a single development platform. The Salone del Mobile and Fuorisalone are no longer just Milanese events, but a regional heritage that generates widespread value, employment and opportunities for the whole chain. As Region we continue to invest in this model, supporting internationalization, innovation and integrated promotion, because design is one of the strategic drivers for the growth and identity of Lombardy in the world”, declares the Councillor for Tourism, Regional Marketing, Fashion and Design of Lombardy Region, Debora Massari. The growth of international presences, with expanding markets such as the United States, Germany, Spain and new emerging geographies, together with the strong participation of new generations and global media, confirms the centrality of Lombardy in the process of transformation of the sector.

Design Week consolidates itself as a permanent infrastructure of design, able to transform relationships into opportunities and visions into economic development, strengthening the position of Lombardy as an international hub of innovation and culture of the project. Appointment to the next edition in April 2027, to continue to tell a Lombardy increasingly protagonist in the global panorama of design.

– photo press office Regione Lombardia –

(ITALPRESS).