ROME (ITALPRESS) – Only a few months have passed since the launch of Eccellenze Italiane, the initiative promoted by Mazda Italia in collaboration with Inghirami Company, and we can already speak of a success. With great pride, Mazda Italia and its official dealerships have reached the halfway point with the completion of no less than 33 local events throughout Italy that highlighted Italy’s most representative craft traditions. The events, which involved Mazda dealerships and numerous local master craftsmen, offered the public a unique opportunity to get in touch with the creativity and passion that animate “Made in Italy.” Each stage allowed people to discover new realities, learn about their exclusive products and immerse themselves in the bond that unites Mazda’s construction philosophy with local craftsmanship. In fact, the project was born from the fusion of values that link Japanese and Italian traditions and fits perfectly within the Crafted in Japan concept, which embodies dedication to quality, innovation and attention to detail, values that distinguish craftsmanship. The project therefore aims to strengthen this link, enhancing the stories of Italian artisans who, like the Japanese masters, continue to hand down unique techniques of craftsmanship.A key aspect of the success of Eccellenze Italiane has been the crucial role played by Mazda dealers who, thanks to their widespread knowledge of the territory and their network of contacts, have identified the true protagonists of this project: the artists who, with their craftsmanship, have created the artifacts that represent the best of local artisanship. Mazda dealers thus became true ambassadors of the Italian craft tradition, facilitating the dialogue between the brand and the talents of the sector. At each stop, Mazda had the opportunity to meet designers and artists who carry on ancient crafting techniques, creating unique pieces that tell stories of passion and dedication. This encounter between Japanese and Italian culture has resulted in unprecedented collaborations, highlighting not only the quality of the products, but also the human value behind each creation. Mazda, with this tour, renews its mission to be close to people and their passion, promoting an idea of quality without borders.The tour will continue with new stops scheduled in the coming months, culminating in a major national exhibition. This is an unmissable opportunity to admire all the works created by artisans and designers to reflect on the intrinsic value of a heritage that, like that of “Crafted in Japan” and “Made in Italy,” tells stories of passion, expertise and innovation.To find out more about theproject and stay updated on the next stages, visit the official website where all the information about the protagonists involved, the artifacts made and the next events of the Eccellenze Italiane tour are available: www.mazdaeccellenzeitaliane.it.
photo: Mazda Motor Italia press office
(ITALPRESS).
